Born on 23 April 1971 in the United States, Emory Vegas Jones is a famous fashion designer. He specializes in American hip-hop and making streetwear. People knew him as Jay-Z’s best friend, who and other friends chose music, but Jones stayed with fashion in the 1990s. However, both came into the limelight in the same year.
Emory joined Jay-Z to run the entertainment and design company, ‘Roc Nation Lifestyle.’ Similarly, the duo work for various brands setting an example of brotherhood and selflessness through their long-term friendship. He has not disclosed anything about his love life yet and is assumed to be single.
According to Jones’ interview with Billboard, we cannot consider people worse because they went to prison. They just made wrong choices. He knew he was a good person. On the other hand, he also knew that his wrong deeds would come to light one day.
However, Jones did not let the sentence harden him. He keeps betting on himself, but not for all the right reasons. Thus, his partnership with PUMA goes with the slogan, ‘Bet on Yourself.’
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Emory Jones Net Worth
Emory Jones Net Worth is between $1 million and $5 million. He earns from The Collective, PUMA, Paper Planes and its partnership with BoF Careers and AC Milan, and his position as the Head of Lifestyle in Roc Nation.
Jones and Jay-Z co-founded Paper Planes, an American streetwear brand, in 2008. Later, they commercialized the brand through Roc Nation. Paper Planes went from a hats and T-shirt line to a big apparel line. Paper Planes collaborated with AC Milan, and parallel lines got drawn between the two fashion capitals.
Jones got a business deal with PUMA in 2017 after his release from prison. Jones intended to release his clothing line called ‘Bet on Yourself’ through this partnership. It offers a green and blue color scheme according to the army fatigue jackets he grew up with. He offers water-resistant sweat suits and two Sneakers to the youth.
Emory Jones And PUMA
Jones is a creative partner with PUMA and celebrated ten years of partnership in April 2022. He became an executive producer, with Jay-Z, of The Collective to look at the classics and understand how the brand affects the people on PUMA’s 75th birthday in 2023.
Jones also mentioned that he wanted to bring people together to show what it means to be a classic. PUMA’s classic and timeless concept positively affects the people, products, and more, and Jones appreciated it.
Jones’s favorite silhouettes from PUMA are STAR and the sweatshirt. He wears the latter for days because it is comfortable and reminds him of the days when he could not afford it. He knows that people make brands and not vice versa. Thus, he likes to wear clothes that last long and can get recycled.
Jones advises people to pay attention and always keep learning. None invents fashion, according to him. It is only a cycle. People were fashionable before and will be hereafter. The fashion icons are just a part of the wheel. So, being a student throughout their lives will smoothen their journey on the wheel.
When Emory Jones Got Out Of Prison
Emory Jones was involved in drug distribution in 1997. He pleaded guilty before the court of cocaine trafficking in 2000 and served a sentence of sixteen years. Jones was already helping Jay-Z in the case of Roc Nation. However, he became the Head of Lifestyle in the same company after completing his sentence in 2016.
During his sentence, he informed his friends that they owed him nothing. Whatever they did for each other, it was by heart. Jay-Z appreciated him the way he appreciated his friends through the John Legend Song. But, Jones informed Jay-Z that they did not need a song to explain what they meant to each other.
The guards befriended Jones in the prison and played Jay-Z’s song for him in the office. So, his friend’s music got him through the sentence for the last two or three years. He confessed it on ‘Ear Pollution’ on 12 July 2023.
