Anime fans in Los Angeles are getting a major summer event as Crunchyroll officially launches a new immersive pop-up experience called “The Loop.” Opening on June 12 at Westfield Topanga Mall in Canoga Park, the activation promises to blend anime worlds with real-life retail and fan experiences.
The event is being produced in collaboration with Three Ten Merchandising Services, a division of Ceremony of Roses, known for large-scale experiential retail concepts. With free general admission and limited capacity, the pop-up is expected to draw strong turnout from anime enthusiasts across the region.
The experience will begin with its first wave of anime titles, including Solo Leveling, Sentenced to Be a Hero, and Bananya. These shows are all currently available to stream on Crunchyroll and will form the foundation of the initial installations. Visitors can expect themed environments designed to recreate key elements from each series, complete with photo opportunities, audio-visual displays, and replica props that bring iconic moments to life.
What Fans Can Expect Inside “The Loop”
“The Loop” is being positioned as more than just a pop-up shop, with a strong focus on immersive storytelling and fan interaction. Each anime featured in the activation will have its own dedicated space, allowing visitors to step directly into the worlds of their favorite characters. From atmospheric lighting to curated sound design, the experience is built to feel like a physical extension of the shows themselves. Alongside these installations, the retail section will offer exclusive merchandise, including apparel, figures, plush toys, and home goods.
Crunchyroll will also release limited-run branded items that will only be available at the event, making it a key attraction for collectors. The first set of activations will run through August, after which three new anime properties will rotate in as part of the second wave. While those titles have not yet been announced, the rotating format ensures that the experience will continue to evolve throughout the summer. Fans looking to stay updated can check details and alerts on Discover The Loop.
Free Entry, Early Access, and Limited Fast Pass Options
One of the biggest draws of the event is its accessibility, as general admission is completely free. However, due to expected demand, entry will be managed through a standby line system, meaning wait times could vary depending on crowd size. Crunchyroll subscribers will receive early access benefits, giving them a head start before general entry begins. This perk adds extra value for existing subscribers while encouraging new sign-ups.
For those looking to avoid long lines, the event will also offer a $15 limited-edition three-pack of pins that doubles as a same-day fast pass. This option allows visitors to skip the standby queue while also taking home exclusive collectibles. The combination of free entry and optional upgrades makes the event appealing to both casual visitors and dedicated fans. With immersive design, rotating content, and exclusive merchandise, “The Loop” is shaping up to be one of Crunchyroll’s most ambitious fan experiences to date.
