Solos artist and media personality Chuu has officially ended her exclusive contract with her agency, ATRP, after three years of working together.
On July 10, 2026, the agency released an official public statement confirming that their business partnership had come to an end as of that same day.
The announcement marks the conclusion of a significant chapter in Chuu’s career, during which she successfully re-established her solo trajectory in the music and entertainment industries following her departure from her former group, LOONA, and her previous agency.
According to ATRP, the decision to part ways was reached amicably after extensive internal discussions regarding Chuu’s future career paths.
Both parties ultimately agreed that concluding their exclusive contract was the best move forward as they transition into new chapters.
In their official public release addressing the fans and media, ATRP expressed gratitude for the time spent working alongside Chuu and extended their support for her future pursuits in the industry.
Official Statement Released by ATRP
In order to maintain transparency with the artist’s dedicated fanbase, ATRP published a formal statement outlining the conclusion of their working relationship.
The full text of the statement issued by the agency on July 10 reads as follows:
“Hello. This is ATRP.
We are letting you know that our exclusive contract with our artist Chuu has expired as of July 10, 2026.
After in-depth discussions about Chuu’s future activities, we mutually agreed to end the exclusive contract while rooting for one another’s futures.
We would like to thank all the fans who have given Chuu their unsparing love and support up until now.
We ask that you continue to give her lots of interest and encouragement in the future as well.
Thank you.”
The statement highlights the respectful nature of the departure, emphasizing that both the agency and the singer remain on supportive terms as she prepares to explore new professional opportunities.
Reflection on Chuu’s Career and Future Steps
Chuu first signed with ATRP three years ago, establishing a home base that allowed her to launch her official solo music career and expand her presence across various media platforms.
Under ATRP’s management, Chuu released solo music, appeared regularly on variety and entertainment programs, and ventured further into acting, including her recent role in the drama series My Girlfriend is the Man!.
Her time with ATRP was instrumental in rebuilding her solo image and establishing her individual brand in the K-pop industry.
With her contract now officially expired, industry observers and fans are eagerly watching to see her next move.
Whether she decides to sign with a new agency, establish an independent label, or focus on expanding her multifaceted activities in acting and television, Chuu continues to hold strong public interest and fan support as she embarks on the next stage of her career.
