Charli D’Amelio, a talented dancer and social media personality, boasts a net worth of $45 million. Her rise to fame started on TikTok, where she quickly became a sensation for her dance videos. Since joining the platform in 2019, Charli has become the most-followed creator, leading to numerous business opportunities. Her success extends beyond TikTok as she has launched a podcast, a makeup line, and a nail polish collection.
Currently, Charli stands as the second most-followed person on TikTok, trailing behind Khaby Lame, with an impressive 154 million followers. Charli reached the 100 million mark in November 2020, a major milestone that put her ahead of other stars like Addison Rae, who had only 70 million at the time. As of now, Charli has surpassed 150 million followers, solidifying her place as one of the platform’s biggest stars.
Key Facts about Charli D’Amelio
Charli holds the distinction of being the first person to reach 100 million followers on TikTok. As of today, she remains the second most-followed TikTok creator. Charli commands $100,000 for each sponsored post, and her lucrative career extends to high-paying partnerships and advertisements. For instance, she earned $1 million for a Super Bowl commercial in 2020. In 2021, Charli earned between $17 and $18 million, solidifying her status as one of the highest-paid celebrities globally. Between September 2022 and September 2023, she earned $23 million, and she made $20 million the following year.
Earnings and Endorsements
Charli’s wealth comes from various streams, including endorsements, sponsored posts, merchandise sales, and YouTube revenue. Her sponsorship deals include high-profile brands such as Procter & Gamble, Hollister, Yoplait, Dunkin’ Donuts, Morphe Cosmetics, and Invisalign. Notably, Charli collaborated with Dunkin’ Donuts to launch a custom drink named “The Charli,” which became a major hit.
Her partnership with Invisalign also led to a spike in sales, particularly among teenage customers. Alongside her sister Dixie, Charli has ventured into multiple business opportunities, including a podcast, an animated show, and a Hulu documentary series. The sisters also promote gadgets like ring lights and phone holders through a licensing deal with Just Mobile Direct.
Early Life of Charli D’Amelio
Charli D’Amelio was born in 2004 in Norwalk, Connecticut, to Heidi, a photographer and former model, and Marc, a former political candidate. She has an older sister, Dixie, who is also a social media star. Charli began dancing at the age of three and pursued competitive dance for over a decade. She attended King School before transitioning to virtual schooling as her TikTok career took off.
The Rise to TikTok Fame
Charli’s journey on TikTok began in May 2019 when she posted a lip-syncing video with a friend. Her big break came later that year when she uploaded a duet video with another user, Move With Joy, which garnered attention. However, Charli’s fame skyrocketed in October 2019 after she performed the “Renegade” dance to K Camp’s song “Lottery.” Although Charli was credited with popularizing the dance, she was mistakenly identified as the creator. In November 2019, she and her sister joined The Hype House, a collective of TikTok influencers in Los Angeles.
Charli’s growing fame caught the attention of music industry executives, and in late 2019, Sony Music executive Barbara Jones signed her to her management company, Outshine Talent. By early 2020, Charli had signed with United Talent Agency and appeared in a Super Bowl commercial for Sabra Hummus. She also created a TikTok dance challenge inspired by Jennifer Lopez’s halftime performance.
Reaching New Heights of TikTok Stardom
In March 2020, Charli surpassed Loren Gray as the most-followed TikTok user. By reaching 50 million followers, she became the first TikTok creator to achieve this milestone. Later that year, Charli hit 100 million followers, making her the first person on the platform to do so. Her achievements earned her a place on both Forbes’ 30 Under 30 list and Fortune’s 40 Under 40 list, where she was the youngest person featured.
Television and Film Appearances
With her rising popularity, Charli ventured into television and film. In 2020, she appeared on Nickelodeon’s “#Kids Together: The Nickelodeon Town Hall,” ABC’s “The Disney Family Singalong,” and the special “Graduate Together: America Honors the High School Class of 2020.” Additionally, she made her feature film debut in the animated movie StarDog and TurboCat as the character Tinker. Charli also stars in the family’s reality series Dinner with the D’Amelios on YouTube and in the Hulu docuseries The D’Amelio Show.
Charli made her mark in the live performance world by joining the “Dancing with the Stars Live 2023” concert tour. She also co-hosted the 36th Nickelodeon Kids’ Choice Awards alongside Nate Burleson in March 2023.
Business Ventures and Collaborations
Beyond her social media success, Charli has dived into several entrepreneurial ventures. She has worked as a brand ambassador for Invisalign and collaborated with Morphe Cosmetics to launch the Morphe 2 makeup line, alongside her sister. Together, they also launched a nail polish collection called Coastal Craze and co-created the Social Tourist apparel brand with Hollister.
Charli and Dixie partnered with Simmons Bedding Company to design the Charli & Dixie x Simmons Mattress. Furthermore, Charli appeared in music videos for Bebe Rexha’s “Baby, I’m Jealous,” Jennifer Lopez and Maluma’s “Pa’ Ti + Lonely,” and Lil Huddy’s “America’s Sweetheart.” In September 2022, she launched D’Amelio Brands, which focuses on fashion, beauty, and lifestyle, with a footwear line released in 2023.
Controversies and Public Criticism
Charli’s fame has not been without controversy. While she has earned praise for her authentic and relatable presence on TikTok, some critics have described her as unexceptional and bland. In December 2020, Charli faced backlash for vacationing in the Bahamas during the COVID-19 pandemic while cases were surging in Los Angeles. She had previously expressed the importance of staying home, leading to accusations that she was inconsistent with her message. During this time, Charli was also accused of purchasing TikTok followers.
Charli D’Amelio’s Personal Life and Philanthropy
Charli has been open about her struggles with eating disorders and body shaming, using her platform to raise awareness about these issues. In 2020, she partnered with UNICEF for an anti-bullying campaign. Charli has also supported causes like Black Lives Matter, speaking out against the murder of George Floyd on TikTok. She has contributed to various charitable efforts, including donating $50,000 to Norwalk Hospital during the COVID-19 pandemic.
In 2020, Charli partnered with TikTok to donate $100,000 to the American Dance Movement, which provides access to dance education in the U.S. Her family, which includes Marc, Heidi, and Dixie, made headlines in October 2022 when they purchased a $1.2 million condo in Norwalk, Connecticut.
