Makoto Kimura, previously a key figure at MAPPA and a producer for the acclaimed Chainsaw Man anime, recently shed light on how the series has reshaped the studio’s approach to anime production and its future direction. Speaking at a lecture hosted by Cool Japan Fund Inc., Kimura talked about the significant impact of Chainsaw Man on MAPPA’s operations and strategies.
Kimura highlighted the common challenges faced by animation studios operating within the framework of contract-based models, where they rely on production committees to allocate budgets and oversee projects. He emphasized the inherent risks associated with this setup, particularly in instances where unforeseen circumstances, such as pandemics or delays, disrupt production schedules and strain budgets.
In response to these challenges, Kimura revealed MAPPA’s efforts to break free from traditional constraints and pursue new avenues for growth. This included investing in projects like Chainsaw Man, where MAPPA took on a more hands-on approach by securing rights and producing the anime independently. The success of Chainsaw Man served as validation for this strategy, prompting Kimura to look at similar approaches for future projects.
Kimura also discussed his departure from MAPPA and the establishment of BLUE RIGHTS, a new production company aimed at addressing industry challenges and fostering innovation. By leveraging his experience and insights gained from his time at MAPPA, Kimura aims to tackle issues such as securing streaming rights and financing for anime productions.
Kimura provided insights into the financing area of the anime industry, highlighting various approaches studios take to fund their projects. From securing overseas streaming rights to establishing partnerships with funding entities like Cool Japan Fund, studios employ many strategies to support their productions.
Kimura’s revelations shed light on the changing dynamics of the anime industry and the strategies taken up by studios like MAPPA to sift through challenges and seize opportunities for growth. As the industry continues to evolve, initiatives like BLUE RIGHTS are poised to play a crucial role in shaping its future trajectory.
