Candace Cameron Bure is eager to work on “another four to five movies” with Great American Family in 2025. However, her transition to the network was not without its difficulties. The actress admitted that discussing her career shift with media outlets has been challenging, acknowledging the risks of being misunderstood when her words are taken out of context.
Cameron Bure reflected on how her past comments about the network’s focus on “traditional marriage” instead of Hallmark’s inclusive storylines caused misunderstandings. She recalled that the move to Great American Family, and the subsequent backlash, was a difficult period for her. Being misinterpreted during this time was especially hard, she shared in an interview with The Hollywood Reporter.
The former Full House star made headlines in April 2022 when she left Hallmark Media after 13 years to join Great American Media. This decision reunited her with Bill Abbott, Hallmark’s former CEO. Abbott had previously stirred controversy by removing an ad featuring a same-sex couple. In November 2022, Cameron Bure revealed her reasons for the move, saying she was seeking projects with more depth and purpose.
At the time of her departure from Hallmark, she expressed that the network had changed significantly from when she first started. She was excited about working with Great American Family because of their focus on promoting faith-based programming and family-friendly entertainment. Cameron Bure emphasized that the channel would keep traditional marriage at its core, a comment that sparked criticism from some fans and celebrities.
In response to the backlash, Cameron Bure shared a heartfelt statement on Instagram, explaining that her intentions were never to offend anyone. She described herself as a “devoted Christian” who is “called to love all people,” regardless of their race, creed, or sexual orientation. Her message aimed to combat the toxic climate around cultural discussions, especially during the holiday season.
Two years later, Cameron Bure discussed how Great American Family is still finding its place in the media terrain, particularly with its focus on faith-based content. She pointed out that the network, which is in its fourth year of producing Christmas programming, is dedicated to serving a core audience. Unlike other networks, the Great American Family proudly incorporates God and faith into their storytelling, which sets it apart. terrain, particularly with its
Cameron Bure explained that the network’s mission aligns with her vision of creating films that are more meaningful and purposeful. She emphasized that the stories told at Great American Family should touch the heart and offer more than just the magical aspects of Christmas. She also reiterated that her productions always center around love and God’s influence, staying true to the spirit of kindness and inclusivity.
Despite the controversies and challenges, Cameron Bure remains committed to her decision to join the Great American Family. She said her approach to filmmaking has always been guided by a love for all people, and she aims to reflect that in the movies she produces. For her, the core message is always the same: God loves everyone, and that is the spirit she wishes to share through her work.
