The VTuber music unit BY THE BEAT has officially announced the release of their first original single, “Double Vision,” marking the beginning of their journey toward a major label debut in 2027. The announcement comes through a collaboration between Universal Music LLC, its label Virgin Music, and ANYCOLOR Inc., the company behind the global VTuber project NIJISANJI EN.
BY THE BEAT is a four-member VTuber unit consisting of Zeal Ginjoka, Freodore, Seible, and Kaelix Debonair. Positioned as a musically driven group within the NIJISANJI EN ecosystem, the unit is designed to focus on original songs and global audience engagement. With “Double Vision,” the group takes its first concrete step toward establishing a long-term presence in the music industry.
The New Single ‘Double Vision’
The single “Double Vision” blends electro-house elements with rap and layered vocal effects, creating a polished, club-oriented sound.
Conceptually, the track draws a comparison between the group’s fans and chromatic aberration, using the idea of overlapping colors to symbolize the relationship between performers and audience. This thematic approach aligns with contemporary J-pop production trends, where conceptual framing plays a key role in branding and listener retention.
The production team behind the track includes established creators with cross-industry experience. Lauren Kaori, known for work with acts like INI and &TEAM, contributes songwriting, while MONJOE, associated with DATS and multiple commercial projects, handles composition and production elements.
Additional contributions come from R&B artist LOAR, who has worked with performers such as Kento Nakajima and BE:FIRST. This lineup indicates a deliberate effort to position BY THE BEAT within a professional, high-quality music production environment from the outset.
BY THE BEAT Group
To coincide with the release, the group hosted a special livestream event on their official YouTube channel, followed by the premiere of the “Double Vision” music video. This staggered rollout strategy reflects standard digital music marketing practices, where real-time fan engagement is used to drive immediate streaming activity and algorithmic visibility.
Each member of BY THE BEAT brings a distinct persona that contributes to the group’s identity. Zeal Ginjoka presents himself as a bartender and music mixer, Freodore takes on the role of a designer focused on aesthetics, Seible acts as a high-energy promoter, and Kaelix Debonair embodies a laid-back performer with a strong stage presence.
These character archetypes are consistent with VTuber branding strategies, where individual identities are carefully constructed to appeal to different audience segments.
The group operates under the broader NIJISANJI EN framework, which launched in 2021 with a focus on English-speaking audiences.
Unlike traditional idol groups, VTuber units like BY THE BEAT combine livestreaming, music production, and character-driven content, allowing for continuous audience interaction across multiple platforms. This hybrid model has proven effective in building dedicated fan communities and sustaining long-term engagement.
With “Double Vision” now available on streaming platforms, BY THE BEAT is entering a competitive but rapidly expanding segment of the music industry. Their partnership with major players such as Universal Music suggests a structured development plan aimed at scaling both their musical output and global reach.
As the group moves toward its planned 2027 major debut, “Double Vision” serves as both an introduction and a proof of concept, demonstrating their sound, creative direction, and potential within the evolving VTuber music space.
