Many people struggle with dress shirts that are stiff, uncomfortable, and irritating to the skin. While these shirts are designed to look professional, they often lack flexibility and breathability. Fashion designer Danh Tran faced this issue daily and wanted to revolutionize business wear.
Together with Gary Falkenburg, he co-founded Butter Cloth, a brand that promotes itself as offering “the world’s most comfortable shirt.” By using a unique long-fiber cotton fabric, Butter Cloth blends the elegance of formal wear with the comfort of casual wear.
Butter Cloth’s Shark Tank Journey – Season 10 Appearance
Danh Tran and Gary Falkenburg pitched Butter Cloth on Shark Tank Season 10, seeking an investment of $250,000 for 10% equity, valuing the company at $2.5 million. Their main goal was to gain funding and expert guidance to expand their brand.
Also Read: Cave Shake Net Worth 2025: Shark Tank Update
The duo highlighted their shirt’s innovative 6-way stretch fabric, which provides superior breathability, softness, and elasticity compared to conventional dress shirts. Their pitch emphasized the growing demand for comfortable yet stylish business attire.
Sharks’ Offers and Final Deal
After brief negotiations, Danh and Gary accepted Robert Herjavec’s offer of $250,000 for 25% equity, adjusting their company valuation to $1 million.
Growth Post-Shark Tank
Since its Shark Tank appearance, Butter Cloth has expanded significantly, adding new products and growing its customer base. The partnership with Robert Herjavec helped the brand achieve major milestones:
- Product Line Expansion: Initially focused on men’s dress shirts, Butter Cloth now offers women’s shirts, sweaters, jackets, and underwear.
- Fabric Innovation: They continue to use their signature 6-way stretch, breathable material in all their products.
- E-commerce Growth: The company primarily sells through its official website, reaching a larger audience.
- Revenue Increase: Butter Cloth now generates over $5 million in annual revenue.
Net Worth 2025
At the time of their Shark Tank pitch, Butter Cloth was valued at $1 million (after negotiations). The business has since grown steadily, with an estimated 10% annual growth rate. Based on this, Butter Cloth’s current net worth in 2025 is approximately $1.61 million.
Also Read: Little Saints Net Worth 2025: Shark Tank Update
Product Availability & Pricing
Butter Cloth products are available exclusively through their official website. Customers can browse a variety of premium, comfortable business and casual wear, including:
- Men’s and Women’s Shirts
- Sweaters and Outerwear
- Underwear and Accessories
Butter Cloth’s shirts typically retail for around $100, reflecting their high-quality fabric and design.
