In a strategic move aimed at bolstering its global presence, AmorePacific’s beauty brand HERA has announced the renewal of its model contract with BLACKPINK’s Jennie, as reported on April 1st. With this extension, HERA aims to leverage Jennie’s immense popularity and influence to drive further growth and expansion in the competitive beauty market.
HERA’s collaboration with Jennie dates back to early 2019, marking six years of partnership characterized by successful promotional campaigns and brand representation. The decision to renew the contract underscores HERA’s confidence in Jennie’s ability to effectively communicate the brand’s values and philosophy to a diverse audience worldwide.
Central to HERA’s strategy for global business expansion are flagship products endorsed by Jennie, including the highly popular black cushion foundation, which has amassed over 100 million cumulative sales.
Additionally, the silky stay custom matches foundation, boasting an impressive array of 125 color shades, and the sensual nude balm & gloss, renowned for their clear colors and natural volume, are poised to capture the attention of beauty enthusiasts worldwide.
Jennie’s multifaceted presence in music, fashion, and entertainment aligns seamlessly with HERA’s vision, making her the quintessential ambassador to convey the brand’s ethos to a diverse global audience.
Her participation in HERA’s Seoul star brand campaign, launched in September last year, further solidifies her role as a key figure in HERA’s promotional efforts.
An official from HERA expressed confidence in Jennie’s ability to embody the brand’s values and connect with consumers on a deeper level. The decision to extend the partnership reflects not only HERA’s commitment to excellence but also Jennie’s enthusiasm for continuing her collaboration with the esteemed beauty brand.
As HERA sets out on its journey toward greater global prominence, Jennie’s ongoing endorsement underscores the brand’s unwavering dedication to innovation, quality, and customer satisfaction. With Jennie’s influence crossing borders, her partnership with HERA is poised to achieve remarkable heights in the ever-changing beauty industry.
