The Lego Group is a toy company that is originally Danish and based its headquarters in Billund, Denmark. The most popular of the brand is interlocking bricks which are mostly made of plastic. Ole Kirk Christiansen is the founder of The Lego Group, and the company was inaugurated on August 10, 1932. The company name Lego was derived from his native language, which is Danish, and the word Lego literally translates as “play well” in the Danish language.
The Lego Group was started as a toy base in 1932, and in the beginning produced wooden toys for kids, but it didn’t go well. So, in 1947 the company started producing Lego plastic toys and interlocking bricks. But suddenly, there was a fire where the company’s wooden toys were produced. After that, Godfred, who was Ole’s son and the new owner of the company, decided to stop the production of wooden toys and primarily focused on just interlocking plastic bricks and plastic products.
Jørgen Vig Knudstorp is the ex-CEO of the Lego Group, and Niels B. Christiansen is the current CEO of the company. The company makes a total revenue of 43.7 billion kr, which equals $4 billion as per the 2021 index. The Lego Group has a total of 24,484 active employees all around the world.
Now talking about Batman, Batman is a fictional superhero character who is based in America and first appeared in comic books. Bob Kane created Batman, and Bill Finger wrote the character’s details. It was first published on March 30, 1939, in Detective Comics. The copyrights of the superhero character have been owned by the DC Universe since the beginning, and they still own it.
The Batman, who is a super rich person, a philanthropist, industrialist, looks after his father’s business, loves to party, is kind of rude, and a playboy, and lives his everyday life like this, comes out in the night in a black suit and appears like a Bat bird and saves the people who are weak and are in trouble. Roughly this was the original idea of Batman when the character was created in 1939. The character who lives a normal life and turns into a superhero ‘Batman’ the character is named ‘Bruce Wayne.’
‘Batman,’ who is a superhero character, doesn’t have any superpowers, like genetics or being possessed by a certain animal or bird, the superpower that Batman posses are just wealth, and he is very, very rich. He trained himself so much physically and mentally to prepare himself to fight his inner battles and so save other people, and he presented himself as bat seen creature who runs around the fictional city ‘Gotham City’ and protects people. He fights criminals and delivers people justice with his immense fighting skills, his intelligence, and he has a moral code that if people do wrong things, they should be punished for what they did.
June’s High-End LEGO Sets Revealed
LEGO 100 Years of Disney Animation Icons
Lego started its Disney edition in the year 2014 and was named Lego Disney Princess. Lego created a huge success with Disney by making the Disney characters into an interlocking system. Lego gives you a variety of 72 Disney icons to choose from where you can also make a collage of the icons, such as Cinderella, Sleeping Beauty, The Little Mermaid, Beauty and the Beast, Aladdin, Mulan, The Princess and the Frog, Tangled, Brave, Frozen, Moana, Raya and the Last Dragon, Encanto, and Lightyear.
LEGO DC Batcave Shadow Box
Lego created a huge fortune with its Batman merchandise, like Batman and its characters, which was launched in the year 2011 under the name of Lego DC Super Heroes. But one of the biggest sales for the Lego was the Batman Cave Shadow Box. The Batcave is basically where Batman used to live and hide, as per the movie, but the set consists of a Batman character in a Lego model, its car, and its other equipment.
To market and celebrate the glory of Lego Batman, the Lego Company decided to make a computer-based animated movie on Lego Batman, which was released in the year 2017 with a genus of fictional superheroes and comedy. Warner Animations, Lego Systems, DC Entertainment, Vertigo Entertainment, RatPac Entertainment, Lord Miller Productions, and Lin Pictures were the producers of the movie. Warner Bros distributed the movie. Chris McKay directed the movie. Made with a budget of $80 million, the movie was an absolute blast in the audience and made a fortune of $312 million in its box office collection all over the world.
LEGO Icons Pac-Man Arcade
Pac-Man was originally from Japan and was released in the year 1980 as a video game that includes maze-solving abilities. Namco developed the game, and it was distributed by arcades. Lego introduced Pac-Man in its Lego Icons edition under the name Lego Icons Pac-Man Arcade.
LEGO NINJAGO City Markets
Lego created its first-ever ninja theme back in 2011, and it has been one of the flagships of the company. The Lego Group named it Lego Ninjago and has been produced after the discontinued of the ninja theme back in 2000. The Lego Ninja was first released in 1998 and was continued till 2000 and then discontinued but was brought back in the name of Lego Ninjago in 2011 after 11 years. The marketing was done so uprise that the company came up with a television series for Lego Ninjago with the name ‘Ninjago: Masters of Spinjitzu,’ which was computer-based animated series and was released first in the year 2011 to 2022.
LEGO: Up-Scaled Minifigure:
Previously only available at LEGO’s Headquarters in Denmark, Captain Redbeard is now known as an up-scaled Minifigure (654-piece set) for $50. It has the same articulation as smaller minifigures, allowing them to actually control the towering twin from a secret place under its hat. It is available at a discount price of $50 on June 1.
LEGO Land Rover Classic Defender
One of the most talked about segments in the Lego Icons edition is the model of the Land Rover Defender. Lego made a replica of the famous car Land Rover Defender, and it is so good that not just children but even adults want one for them.
LEGO: Jurassic Park Visitor Centre:
To commemorate the 30th anniversary of Jurassic Park, five new themed LEGO sets are released. The most extensive set, priced at $AU189.99, is the Visitor Centre: T. rex & Raptor Attack. With 693 pieces, it includes six minifigures, a T. rex skeleton, a velociraptor, and a destructive T. rex figure. It is available at a discount price of $130 on June 1.
Triceratops Research:
The Triceratops Research set is perfect for those wanting more poop in their LEGO collection. Priced at $AU84.99, this 281-piece set includes a Jurassic Park tour vehicle, a molded triceratops Ellie and Malcolm mini-figures, and a pile of bricks of poop.
Brachiosaurus Discovery:
With 512 pieces, the Brachiosaurus Discovery set offers the tallest minifigure-scale LEGO dinosaur figure to date. Priced at $80 from June 1, it includes a molded Brachiosaurus, Alan Grant, Ellie Sattler, John Hammond mini-figures, a tall tree with an observation deck, and a Jurassic Park Jeep Wrangler.
Dilophosaurus Ambush: For $20, you can get the Dilophosaurus Ambush set featuring a minifigure-scale can of Barbasol shaving cream from June 1. The set also includes a set of Jurassic Park Jeep Wrangler, a Dilophosaurus, and a Dennis Nedry Minifigure.
Velociraptor Escape:
As it was designed for younger builders aged four and up, this is simplified with the set consisting of 137 pieces. Priced at $40, it includes Ellie Satler and Robert Muldoon mini-figures, as well as a molded Velociraptor on the prowl for an easy meal. (“Clever Girl” scene from the Latest Jurassic Park movie)
Introducing the LEGO Technic Bugatti Bolide Agile Blue:
Lego is releasing a new version of the yellow Bugatti Bolide Agile, this time in blue. With 905 pieces, it provides the same functionality and design as the previously released yellow version. If you can manage the budget like Batman, you can get your hands on this supercar set for $50 starting from June 1.
LEGO: Disney Duos
Great News for Disney Fans!! LEGO is releasing a set celebrating some of Disney’s iconic dynamic duos. With 553 pieces, this LEGO Disney Duo will be available starting June 1 for $45. The collection includes buildable versions of Join Cogsworth and Lumiere from Beauty and the Beast, Pua and Hei Hei from Moana, Nemo and Squirt from Finding Nemo, and Percy and Meeko from Pocahontas as they come to life in LEGO form.
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