Mat Armstrong was born on June 11, 1993, in Leicester, England. From an early age, Mat was immersed in the world of cars, thanks to his father, Tony Armstrong, a skilled mechanic. Growing up in a working-class family, Mat quickly developed a hands-on approach to problem-solving and a passion for anything with wheels.
His childhood was shaped not only by grease and engines but also by the thrill of BMX riding, a sport that would define the first chapter of his public life.
As a teenager, Mat transitioned from playing football to diving headfirst into the world of freestyle BMX.
He became a sponsored rider with Madd Gear MGP, traveling internationally and performing stunts that earned him a loyal following.
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However, during a BMX World Championship event, Mat dislocated his shoulder in a brutal crash, putting a permanent pause on his professional riding career.
This life-altering injury would ultimately lead him to his next chapter—one that would skyrocket him into YouTube stardom.
YouTube Career & Automotive Rise
Mat launched his YouTube channel, “Mat Armstrong”, on April 7, 2013. Initially focused on BMX tricks and tutorials, the content shifted over time as Mat rediscovered his passion for cars.
Drawing on the mechanical knowledge he picked up from working with his father, Mat began documenting his attempts to buy, repair, and modify broken-down vehicles.
His big break came when he rebuilt his girlfriend Hannah Smith’s crashed Audi TT. The video series documenting the process showcased his personality, storytelling ability, and technical skills—and went viral.
Encouraged by the response, Mat doubled down on automotive content, rebuilding everything from BMWs and Volkswagens to Maseratis and Bentleys.
His biggest viral moment came during the COVID-19 lockdown, when he bought a severely damaged Bentley Continental GT for just £10,000.
The dramatic and intricate rebuild captivated millions of viewers and earned him his first major sponsorship deal. It was this turning point that allowed him to quit his day job in 2019 and become a full-time content creator.
Net Worth & Revenue Streams
As of 2025, Mat Armstrong’s net worth is estimated at $2.1 million, with some sources suggesting it could reach up to $3 million when accounting for brand partnerships, merchandise, and affiliate income.
Main Income Sources:
YouTube Ad Revenue
With over 8.8 million monthly views, Mat earns between $3 to $7 per 1,000 views, translating to roughly $35.2K/month or $528.4K/year.
If he’s earning at the higher end of that range (with premium automotive advertisers), he could be making close to $951K/year from ads alone.
Sponsorships & Brand Deals
Mat frequently collaborates with companies that sell car parts, tools, cleaning products, and accessories. These partnerships often include paid promotions and product placements within his videos.
Merchandise Sales
He sells branded apparel and automotive gear—hoodies, shirts, hats, and more—which fans purchase to support his channel and feel part of the Armstrong community.
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Affiliate Marketing
By promoting tools, detailing kits, and garage equipment through affiliate links, Mat earns a commission on sales generated by his recommendations.
Multiple Channels
Mat also runs:
- Mat Armstrong MK2 – Behind-the-scenes content
- Mat Armstrong Shorts – Quick clips and viral moments
- Mat Armstrong ES – Possibly for Spanish-speaking audiences
These secondary channels further diversify his revenue streams and allow for creative experimentation.
Personal Life & Lifestyle
Mat lives in Leicester, England, with his girlfriend Hannah Smith, a fellow content creator and longtime partner.
Their relationship began through their mutual love of BMX, and they’ve been together through Mat’s evolution from stunt rider to internet car king. Hannah often appears in his videos and helps manage aspects of his content business.
They also share their home with their dog, Kevin, a lovable and goofy character who’s become a fan-favorite on Mat’s channel.
Mat’s life revolves around his garage-turned-studio, where he spends countless hours rebuilding cars, solving mechanical puzzles, and filming content.
His videos balance hands-on technical work with personal storytelling, humor, and cinematic editing—traits that set him apart from many other automotive YouTubers.
He also enjoys road trips and car meets, often driving the very vehicles he rebuilt across the country or continent. His life reflects a blend of hard work, entrepreneurship, adventure, and creativity.
Major Milestones & Achievements
- Rebuilt an Audi TT, BMW M3, Bentley Continental GT, and many other exotic and high-performance vehicles.
- Gained attention from Richard Hammond, who reacted to Mat’s Bentley video—boosting his profile in the automotive journalism community.
- Surpassed 3.5 million YouTube subscribers as of 2025.
- Secured long-term sponsorships from industry leaders.
- Launched multiple successful YouTube spin-offs.
- Went from full-time worker to six-figure+ income YouTuber in less than five years.
