As Moonrise gears up for its April release, WIT Studio producer Ryoma Kawamura has taken to X (formerly Twitter) with a plea. His post urges Netflix to better promote the anime, claiming, “It’s still buried deep… Seriously please!!” This direct appeal highlights the growing concern that the series may launch without proper visibility, despite its high-profile team.
Kawamura’s tone signals more than frustration—it reads as a last-ditch call to arms. He also disclosed that WIT Studio had to create its own promotional video, a task usually managed by the platform distributing the series. For a project carrying Netflix’s branding, this lack of support appears unexpected, especially given the hype behind its creators and design team.
Why Moonrise Deserves More Attention
Moonrise is based on a novel by Psycho-Pass author Tou Ubukata and features character designs by Fullmetal Alchemist creator Hiromu Arakawa. That combination alone should make it a standout, and WIT Studio’s track record with series like Vinland Saga and Ranking of Kings speaks volumes.
The anime is set in a sci-fi world with deep emotional stakes, combining action with intimate drama. Netflix has heavily promoted other originals in the past, such as Pluto and Cyberpunk: Edgerunners, so this quiet rollout feels inconsistent by comparison. Kawamura’s post raised red flags for fans hoping the series will get the launch push it deserves.
Fans Echo Concerns About Poor Visibility
頼むから宣伝頑張ってくれー
ワシの力だけでは無理なんやーまじでお願いします！！
まだ、埋もれまくってます。
赤いN社！！
その力を世界に見せつける時がきたぞー！— 河村崚磨 (@rv8DqHqXA1zaCzs) March 11, 2025
Kawamura isn’t the only one raising eyebrows. Reddit threads have surfaced detailing the anime’s production journey and expressing worries about Netflix’s silence. Some users have seen Moonrise pop up in their Netflix feed, but many still report no sign of it in recommendations or trailers.
While Kawamura’s call-out came in March, and Netflix may have increased promotion since then, the producer’s transparency gave weight to the issue. Few creators go public with such direct appeals, and doing so spotlights how important visibility is—even for high-budget projects.
Can Moonrise Still Break Through?
The good news is that Kawamura’s post did generate buzz. Even if Netflix’s own marketing engine lagged, his actions helped put Moonrise in front of viewers who might’ve missed it. Given its pedigree, animation quality, and story potential, Moonrise still has a strong chance to resonate.
With its launch imminent, the next few days will show whether word of mouth and social media can do what traditional promotion didn’t. Kawamura’s passion may yet give Moonrise the second wind it needs to take off.
