BLACKPINK’s Rosé has once again proven her global star power, this time alongside Bruno Mars, as their collaboration APT. continues to make history on YouTube.
On March 13 at around 10:43 p.m. KST, the music video for APT. officially surpassed 1.3 billion views, solidifying its place among the most-watched videos of all time.
A Historic Milestone in Record Time
Originally released on October 18, 2024, at 1 p.m. KST, APT. has reached this milestone in just 146 days and 9 hours, making it the fastest music video by an Asian artist to surpass 1.3 billion views.
This achievement not only reinforces Rosé’s status as a dominant soloist but also highlights the continued global appeal of K-pop collaborations with Western artists.
In addition to setting a new record for an Asian act, APT. has also become the fifth fastest music video in history to reach 1.3 billion views. It follows legendary global hits such as:
- Despacito – Luis Fonsi feat. Daddy Yankee
- Shape of You – Ed Sheeran
- Hello – Adele
- Mi Gente – J Balvin & Willy William
A Perfect Blend of Music, Star Power, and Visuals
The massive success of APT. can be attributed to multiple factors. First, the combination of Rosé’s emotive vocals and Bruno Mars’ signature R&B-infused style created a unique and addictive sound. The song blends elements of pop, soul, and funk, appealing to a broad audience.
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Second, the cinematic visuals of the music video played a huge role. With stunning set designs, dynamic choreography, and Rosé’s and Bruno Mars’ charismatic performances, the video became an instant hit among fans.
The storytelling aspect of the MV also added depth, making it a rewatchable masterpiece.
BLACKPINK’s Rosé Continues to Shine as a Solo Artist
Rosé’s career as a soloist has been flourishing. Following the success of her debut solo album R and its hit single On the Ground, APT. further cements her ability to dominate both streaming platforms and charts outside of BLACKPINK’s group activities.
With her smooth vocals, international appeal, and unique artistic vision, she has built a strong brand that resonates with fans worldwide.
