SM Entertainment is once again under fire, this time for its handling of recent rumors surrounding its upcoming group, Hearts2Hearts. The company issued a statement declaring its intention to take legal action, but many K-pop fans remain skeptical, pointing out a pattern of unfulfilled promises.
The controversy started when rumors about the Hearts2Hearts members began circulating online. In response, SM Entertainment announced that they would pursue legal measures against those spreading false information. However, rather than reassuring fans, the statement triggered a backlash, with many recalling similar situations in the past where no concrete action seemed to follow.
SM Entertainment’s Legal Action: Genuine or Just a PR Move?
Fans of RIIZE, another SM Entertainment group, were particularly vocal. They highlighted how former member Seunghan faced relentless rumors, yet the company’s so-called “legal actions” ultimately led to his departure instead of resolving the issue.
This has fueled concerns that the company’s recent statement might be more of a public relations move than a genuine effort to protect its artists.
Beyond RIIZE fans, other K-pop enthusiasts have also criticized SM Entertainment for what they perceive as a repeated cycle of making legal threats without actual follow-through. Some netizens have even urged Hearts2Hearts supporters to continuously demand updates from the company to ensure that real action is taken.
In the K-pop industry, companies frequently issue statements about legal action in response to malicious rumors. However, many fans have grown disillusioned, believing these announcements often serve as empty words rather than tangible steps to defend their idols.
As Hearts2Hearts prepares for its official debut, it remains to be seen whether SM Entertainment will break the cycle and follow through with its promises. Until then, netizens continue to call them out, demanding greater accountability and transparency when it comes to protecting their artists.
