Enso Rings, founded by Aaron Dalley and Brighton Jones, offers safer alternatives to traditional wedding rings by creating silicone rings that are more flexible and less prone to causing injuries.
The idea originated when Brighton had a near-miss while rock climbing, where his wedding ring almost led to a severe injury.
The company was launched in 2016 and quickly grew, making $3.8 million in sales within 18 months.
In 2017, they appeared on Shark Tank Season 9, seeking a $500,000 investment for 7.5% equity. They got an offer from Robert Herjavec for $500,000 for 15%, which they accepted.
However, the deal with Robert didn’t close, which is not unusual as Robert did not fully understand the product.
After appearing on the show, Enso Rings saw a spike in sales, reaching $2 million in sales shortly after the episode aired.
They expanded their product line to include silicone bracelets and themed rings based on popular franchises like Harry Potter, Disney, and Star Wars. Their products became widely available through major retailers like Walmart, Amazon, and Target.
By 2019, Enso Rings generated $23.9 million in revenue, and the company made it to the Inc. 5000 list for fastest-growing private companies.
As of 2024, the company is valued at around $20 million, though recent sales figures suggest growth has slowed since their peak years.
