Tangle Pets is a unique, child-friendly hairbrush designed to make the often painful and frustrating task of brushing kids’ hair more enjoyable.
Created by Liz Martin, a mother from Washington, the idea for Tangle Pets emerged from her personal experience of struggling with her children’s tangled hair, which led to daily tears and frustration.
Liz recognized a gap in the market for a solution that would make hair brushing both easy and fun for children while being gentle on their sensitive scalps.
In her pitch on Shark Tank, Liz asked for a $75,000 investment in exchange for 35% equity in her company, valuing the business at approximately $214,285.
She demonstrated how Tangle Pets, a soft, animal-shaped hairbrush, could turn an everyday chore into a more pleasant experience for both parents and kids.
The product works by reducing pain from pulling and tangling, with a design that appeals to children through its cute and playful look.
Although the product’s sales figures were initially modest, Liz’s personal dedication to the business, her willingness to increase her marketing efforts, and the potential she saw for growth caught the attention of Lori Greiner.
After some negotiation, Liz and Lori reached an agreement, with Lori offering $75,000 for 50% equity in the business. Liz initially hesitated to give up half of her company but ultimately agreed to the deal.
Following the appearance on Shark Tank, Tangle Pets experienced a dramatic increase in exposure, sales, and brand awareness.
Within just two years, sales soared to over $12 million, and the product was sold in more than 20,000 retail locations, including major retailers like Walmart, as well as on online platforms like Amazon.
Liz also made her product available to an even broader audience, leading to its continued success.
By 2024, Tangle Pets had an estimated net worth of $1.43 million, with its yearly growth rate reflecting steady and sustainable expansion.
The product’s success proved that creativity, determination, and the right support could turn a simple idea into a thriving business.
Liz’s story serves as an inspiring example of how an innovative solution to a common problem can resonate with consumers and grow into a profitable venture with the right strategy and collaboration.
