The entertainment industry grapples with complex challenges surrounding lead actors’ controversies, as seen in recent cases like “History of Losers,” where allegations of school violence against key actors cast doubt on drama broadcasts.
Production teams of dramas like SBS’s “Taxi Driver 2” and KBS’s “River Where the Moon Rises” have responded to similar issues by replacing actors and reshooting. However, with the growing prevalence of pre-production in the industry, such reactive measures are increasingly challenging to implement.
In contrast, OTT platforms like Netflix adopt more flexible approaches, proceeding with releases despite controversies involving lead actors. This divergence in response strategies underscores the industry’s need for adaptable risk management frameworks.
Experts advocate for proactive measures, starting with meticulous casting procedures that involve thorough background checks and reputation assessments. Strengthened contractual clauses should outline specific actions to be taken in cases of ethical or legal issues, providing a legal basis for contract termination or intervention during controversies.
Moreover, specialized professionals in image management and PR should be engaged early on to devise effective strategies for actors’ public image and crisis response, aiming to prevent controversies and minimize damages.
The preparation of alternative casts and the establishment of risk management teams are recommended to ensure production continuity and minimize disruptions when unforeseen events occur. This forward-thinking approach involves monitoring actors’ actions, detecting risk factors early, and responding promptly and decisively.
As the entertainment industry evolves, proactive risk management strategies are critical for safeguarding collaborative creative endeavours from potential disruptions caused by individual controversies. By implementing comprehensive risk mitigation measures, production and broadcasting companies can resolve challenges more effectively and uphold social responsibilities.
