In a funny video announcing the debut of their own tequila company, Pantalones Organic Tequila, Matthew McConaughey and Camila McConaughey playfully chose not to wear pants as a lighthearted reference to the brand’s name.
The duo is seen riding their motorcycles across an agave field at the start of the video. “When did tequila lose its essence?” queries Matthew. Camila adds, “Exactly, where’s the fun?” in response.
Though the film deftly fades below the waist, the following scene reveals that they are only partially dressed in matching button-down shirts and aviator sunglasses. With no fear, they bike down a gravel lane, gazing forward.
The McConaughey, who are parents to three children together, are shown strolling with their nude bodies hidden from behind after raising a toast to their new venture. They both laugh and say, “Please do not keep yours on.”
Also, they released a statement together that read, “Pantalones Organic Tequila – the best thing we’ve created with our pants on.”
McConaughey radiates humor for Pantalone’s Tequila promotion
Matthew McConaughey recently discussed the origins of his sense of humor in an interview, and the tequila’s promotional materials amply reflect this. In addition to attributing it to his family, he said that comedy and humor are very important to him and his wife Camila.
Kay McConaughey, Matthew McConaughey’s mother, has a wonderful sense of humor. Camila told a humorous story about how, at the beginning of their relationship, Kay would mockingly refer to her by the names of all of Matthew’s previous girlfriends. According to Camila, their bond grew stronger as a result of Kay basically motivating her to advocate for herself.
Regarding Matthew, he emphasized the importance of being initiated into their close-knit group by saying that his family values rites of passage and initiation and that joining the McConaughey family is not something that happens quickly.
What’s Pantalone’s Tequila story?
What the company’s official website says about its history is as follows:
No, the world isn’t in need of another tequila supported by celebrities. Yet Pantalones offers just the kind of fun and invigorating perspective that the tequila market could really use.
Top-quality, 100% Blue Weber Agave, and organic tequila, Pantalones is incredibly smooth, full-bodied, and ideal for sipping, shooting, or blending into your favorite sophisticated cocktails. In addition to meaning pants in Spanish, the term “Pantalones” also denotes bravery or guts.
Pantalones Tequila is all about enjoying life, not taking things too seriously, and having the guts to take that next step. As we all pull on jeans one leg at a time, so too is our tequila intended for everyone’s enjoyment.
The Pantalones Tequila series
Three different bottles make up the Pantalones Tequila series.
Made only from Blue Weber agave, this organic Blanco Tequila has a lively sweetness that is reminiscent of cooked agave. It has a nice hint of citrus and honey-like aromas that might make a beehive jealous. Its delicious flavor is matched by its smoothness, which makes it go down so easily that you may find yourself taking another sip just to enjoy the experience.
The Reposado Tequila, crafted from 100% organic agave, stands out not only for its extended aging period but also for its unique relaxation in American Oak Whisky Barrels. After 9 months of this maturation process, it emerges as a remarkably smooth sipping experience, showcasing flavors of cooked agave, rich vanilla, and a warm touch of oak.
Made entirely from organic agave, the Añejo Tequila is encouraged to “unwind” in American Oak Whisky Barrels for a full 15 months, rather than just passing through. Over its long stay, it picks up notes of vanilla, a lovely butterscotch-brown sugar interplay, and an incredibly smooth and velvety finish, reminiscent of an old, cozy hug.
