“Wednesday,” the hit Netflix show produced by MGM Television, is now filming its second season in County Wicklow, Ireland. The series, which gained popularity with its first season shot in Romania and garnered over 250 million views and four Emmys, is set to continue its success with this new location.
Screen Ireland, formerly known as the Irish Film Board, has played a significant role in attracting major film and TV productions to Ireland since its relaunch in 1993.
The arrival of “Wednesday,” produced by MGM Television, marks a milestone as the largest production ever to film in Ireland in terms of production expenditure.
To commemorate this achievement, Ireland’s Prime Minister, Taoiseach Simon Harris, visited the set where he met with series director Tim Burton, showrunners Alfred Gough and Miles Millar, and various Irish creatives involved in the production.
“I’m delighted to see Ireland continues to be chosen as a location to film series and movies which supports our economy, creates jobs, showcases our creative talents and promotes our country on a global stage,” Harris said in a statement.
“In recent years we have invested substantially in productions made in Ireland, such as ‘The Siege of Jadotville,’ ‘The Wonder,’ ‘Bodkin,’ and ‘Vikings: Valhalla,” added Anna Mallett, Netflix’s VP Production EMEA, who said that, alongside the “cultural juggernaught” of “Wednesday” it would also be filming Marian Keyes’ “Grown Ups” and Lisa McGee’s “How to Get to Heaven from Belfast” in Ireland and Northern Ireland.
“Ireland has long been a home for MGM Television productions from the original ‘Vikings’ in 2012, to ‘Vikings: Valhalla,’ and now ‘Wednesday,’” said Lindsay Sloane, Head of MGM Television. “We have found resources in Ireland to be top notch and an incredibly skilled group of professionals and apprentices that help bring our productions to life.”
Ireland has recently enhanced its Section 481 film and TV tax incentive, raising the cap on eligible expenditure per project from €70 million ($75 million) to €125 million ($134 million) and extending the credit until 2028.
This improvement has attracted major Hollywood productions to the country, such as Universal’s “Abigail” and Warner Bros.’ “The Watchers.”
These initiatives aim to bolster Ireland’s appeal as a prime filming location for international film and television projects.
