TWICE’s Nayeon is preparing to return as a solo artist with her upcoming single ‘NA-sty,’ but the promotional campaign has already sparked controversy online.
While fans have been looking forward to her new music, the recently released intro film has drawn criticism over its apparent use of artificial intelligence (AI) in its visuals.
On November 5, JYP Entertainment released an intro film titled ‘EVERYWHERE BUT NOWHERE’ through TWICE’s official social media accounts.
The video is part of the promotional rollout for Nayeon’s upcoming solo release, scheduled for November 20, 2026.
Although the teaser generated excitement among fans eager to see Nayeon return with new music, some viewers were disappointed by its visual presentation.
Several social media users criticised what they believed to be extensive AI-generated imagery, questioning why a major entertainment company with access to professional artists and production resources would rely on the technology for such an important promotional project.
The debate quickly spread across X, with fans discussing the creative choices behind the teaser and calling for greater investment in human artists and animators.
Nayeon’s ‘NA-sty’ Intro Film Faces Criticism Over AI Usage
The controversy began after JYP Entertainment uploaded the intro film for ‘NA-sty’ on November 5.
Titled ‘EVERYWHERE BUT NOWHERE,’ the promotional video introduced the atmosphere and visual direction of Nayeon’s upcoming solo project.
However, viewers soon began pointing out elements they believed were created using generative AI.
Rather than focusing exclusively on the singer’s upcoming music, much of the online conversation shifted towards the production methods used in the teaser.
Some fans argued that JYP Entertainment could have hired illustrators, animators, and other creative professionals to develop the visuals.
They questioned why the company would choose AI-generated content when it has the resources to commission original artwork and produce more elaborate promotional material.
One user criticised the video, writing,
“Div 3 please stop with the AI slop, all you had to do was go to a few locations and put the video of Nayeon reading on your phones and laptops and just film that…”
Another commenter expressed frustration with the apparent use of AI, stating,
“This is filled with AI I’m actually so over it whatever atp.”
Others questioned whether the company was applying consistent standards when handling AI-related controversies involving different K-pop artists.
Some brought up previous discussions surrounding BLACKPINK and other TWICE members, arguing that similar situations had generated different levels of criticism.
Despite the backlash, many fans remain excited about Nayeon’s return and are looking forward to the release of her new music.
Fans Debate JYP Entertainment’s Creative Decisions Ahead of November Comeback
The criticism surrounding the teaser has also renewed conversations about the growing use of artificial intelligence in the entertainment industry.
As AI-generated images and animations become more common in promotional campaigns, questions about originality, creative ownership, and the role of professional artists continue to attract attention.
Some fans believe entertainment companies should prioritise human creativity, particularly when producing visual content for established artists.
They argue that employing illustrators and animators provides opportunities for creative professionals while allowing projects to develop a more distinctive visual identity.
Others have questioned whether Nayeon herself should be held responsible for the creative decisions made by the company.
Several supporters have argued that the singer should not receive personal criticism for production choices handled by the agency.
The discussion has therefore developed into a broader debate about the responsibilities of entertainment companies, artists, and fans when AI technology is incorporated into K-pop content.
Meanwhile, Nayeon’s comeback preparations are continuing as planned. Her upcoming single ‘NA-sty’ is scheduled for release on November 20 at 2 PM KST (12:30 PM IST).
The title track has been revealed as ‘BABY ANGEL,’ and the project marks her first major solo release since her second mini album, ‘NA,’ in June 2024.
Nayeon previously made her solo debut with ‘IM NAYEON’ in 2022, featuring the hit track ‘POP!’
She followed it with ‘NA’ and its title track ‘ABCD’ in 2024.
Although the AI controversy has become a major talking point surrounding the upcoming release, fans are still anticipating the music itself.
With the November 20 date approaching, attention will remain on Nayeon’s new sound, concept, and the response to her latest solo project.
