Nintendo has made its My Mario collection available online for the first time, giving parents and families across the United States easier access to its range of products for babies, toddlers, and young children. The collection is now available through the Nintendo Store, just in time for the holiday shopping season. Previously, customers could find My Mario products at Nintendo NEW YORK, Nintendo SAN FRANCISCO, and select retail stores.
The range brings together toys, books, clothing, plush products, and digital experiences featuring familiar characters from the Super Mario franchise. Alongside Mario, children can enjoy products featuring Luigi, Princess Peach, Yoshi, Bowser, and Toad. Nintendo has developed the collection with partners including Fisher-Price and TOMY, focusing on activities that parents and caregivers can enjoy with younger children.
The online launch also makes it easier for families to explore the different parts of the collection, from interactive playsets to bedtime reading. Nintendo announced the expanded availability on November 10, 2026, ahead of the holiday season.
My Mario Collection Includes Toys, Books, and Apparel for Young Children
The My Mario collection features several products designed around everyday activities such as playing, reading, and bath time. One of its main offerings is the Mario and Friends Wood Block Set, which includes 30 pieces that children can use to create their own Mushroom Kingdom-inspired adventures. Smaller three-piece sets featuring Mario, Luigi, Peach, and Yoshi are also available.
These character blocks have an additional interactive feature. They can function as amiibo figures with the Hello, Mario! series of applications, allowing users to change characters during play. Nintendo notes that amiibo figures are sold separately.
The collection also includes Fisher-Price Little People Adventure Playsets and character figures, along with TOMY Toomies bath toys. The new Swimming Mario is among the products designed to bring the franchise into children’s bath-time routines.
For reading time, families can choose the Hello, Mario! and It’s Yoshi! board books. Both feature interactive elements, including pull-tabs and liftable flaps. Nintendo has also included assorted apparel and plush products for infants and toddlers.
Free My Mario Apps Expand Beyond Nintendo Switch
Nintendo is also expanding the digital side of My Mario with four free interactive applications: Hello, Mario!, Hello, Yoshi!, Hello, Peach!, and Hello, Luigi!. All four are currently available through the Nintendo eShop on Nintendo Switch and Nintendo Switch 2.
The applications are designed to let children interact with the characters through playful activities. Nintendo plans to bring them to the Apple App Store and Google Play later this week, extending access to compatible mobile devices.
Families can also watch the My Mario stop-motion shorts through Play Nintendo. The tenth episode in the series was released on November 10, giving younger fans another way to spend time with the characters.
Nintendo’s Vice President of Merchandise and Entertainment, Wendy Moullet, said the collection gives families new ways to enjoy Mario during children’s early years. She added that its toys, stories, and experiences are intended to help parents and children create lasting memories together.
With its online availability, My Mario now offers US families a more convenient way to explore Nintendo-themed gifts for younger children ahead of the holidays.
