Netflix is expanding its library beyond traditional movies and TV shows through a new partnership that will bring Billboard’s popular video content to the streaming platform.
Beginning August 3, subscribers in the United States, Canada, the United Kingdom, Ireland, Australia, and New Zealand will be able to watch a selection of Billboard’s music-focused videos directly on Netflix.
The announcement, first reported by Billboard, is part of a broader agreement between Netflix and Penske Media’s PMX brands, which also include Rolling Stone, Variety, The Hollywood Reporter, IndieWire, and Eater.
Billboard’s “24 Hours With” heads to Netflix
Among the featured content is Billboard’s “24 Hours With” series, which offers behind-the-scenes access to artists and follows them through a typical day. Previous episodes have featured stars including Charli xcx, Travis Scott, Weird Al Yankovic, Latto, Grupo Frontera, John Summit, and Koe Wetzel.
The new offering will include videos ranging from three-minute clips to 20-minute episodes, making them easily accessible from the Netflix homepage.
Explaining the strategy behind the partnership, John Derderian, Netflix’s Vice President of Animation Series and Kids & Family TV, said:
“Members don’t just want to watch a show or film and move on – they want to keep exploring the stories and personalities they love long after the final credits roll.”
He added that these partnerships are designed to deepen fan engagement by giving subscribers more ways to connect with the personalities and stories they enjoy.
Alongside PMX brands, Netflix is also partnering with publishers including BuzzFeed, Condé Nast, Hearst Magazines, People Inc., and Tastemade.
The initiative supports Netflix’s broader strategy of expanding into digital videos, live events, games, podcasts, and other forms of entertainment beyond its traditional streaming catalog.
