Former ADOR CEO Min Hee Jin has officially founded a brand-new entertainment company, marking her long-anticipated return to the industry.
The new agency, titled OK Co., Ltd., was formally registered on October 16, 2025, roughly a year after her dramatic departure from ADOR.
This move has immediately reignited discussions across the K-pop landscape, especially with the upcoming court verdict on NJZ’s (formerly NewJeans) contract dispute with ADOR and HYBE set for later this month.
As one of the most influential creative figures in modern K-pop, Min’s re-emergence has raised a pressing question across the industry — is she preparing to rebuild her vision of artistry and innovation through OK, possibly with NJZ by her side?
A Fresh Start: Min Hee Jin’s New Venture “OK”
According to reports from the culture and content industry on October 24, Min Hee Jin officially established OK Co., Ltd., with the company’s registration listing her as the chief executive officer.
Also Read: Min Hee Jin Disclosed HYBE’s Interference Halting NewJeans Album and Fan Meeting Plans
The agency’s business operations are extensive — encompassing celebrity management, music and album production, distribution, and large-scale concert and event planning.
The company’s name, “OK,” is rumored to reflect Min’s philosophy of creativity and confidence — simple yet assertive.
The headquarters of OK are located near Garosu-gil in Sinsa-dong, Gangnam, an area long known for its trendsetting culture and association with high-end entertainment businesses.
Although construction for the office building is still in progress, sources have indicated that it is in its final stages, with operations expected to begin soon after temporary approval for use is granted.
This development marks Min’s first professional move since being dismissed from ADOR’s board of directors in November 2024, following a widely publicized conflict with HYBE, ADOR’s parent company.
The Legal Landscape: What About HYBE’s Non-Compete?
Industry insiders have pointed out that it will likely be difficult for HYBE to enforce a non-compete clause against Min Hee Jin at this point.
The main reason lies in the termination of the shareholder agreement between HYBE and Min.
HYBE has already filed a separate lawsuit to legally confirm the end of their partnership.
The non-compete clause that once restricted Min’s ability to operate in the entertainment industry existed solely within that shareholder contract — meaning that, with its termination, those restrictions no longer apply.
In simpler terms, Min Hee Jin is legally free to start and operate a new company, as no active agreement currently binds her to HYBE or ADOR.
All Eyes on October 30: The Verdict That Could Reshape K-Pop
While the formation of OK marks a new chapter for Min, the future direction of her company may hinge on the court’s upcoming verdict in the ongoing ADOR vs. NJZ (NewJeans) case.
Currently, ADOR has filed a lawsuit against the five NJZ members — previously known as NewJeans — concerning their attempt to terminate their exclusive contracts.
This dispute runs parallel to HYBE’s separate legal conflict with Min Hee Jin.
The court’s first trial verdict on October 30, 2025, is expected to determine whether the NJZ members’ termination attempt is valid.
If NJZ wins the case, the group would be free to sign with a new agency, which many industry observers believe could be Min’s newly established OK.
Such a move would mark a dramatic reunion between Min and the group she originally helped conceptualize and debut.
However, if the court sides with ADOR and HYBE, legal barriers would remain, preventing any immediate transfer or collaboration between Min and NJZ.
Min Hee Jin’s Legacy and Creative Influence
Min Hee Jin is often regarded as one of the most visionary figures in the history of K-pop production and branding.
Before establishing ADOR, she was a key creative director at SM Entertainment, where she played a central role in shaping the visual and conceptual direction of iconic groups such as EXO, f(x), Red Velvet, and SHINee.
Also Read: NewJeans’ Danielle Spotted on a Morning Run with Singer Sean Amid Legal Dispute with ADOR
Her reputation as a boundary-pushing creative leader grew even stronger with the debut of NewJeans in 2022, whose refreshing Y2K aesthetics and musical authenticity redefined fourth-generation girl group trends.
The group’s enormous success made ADOR one of HYBE’s most powerful subsidiaries — until the public fallout between Min and HYBE in 2024.
Min’s dispute with HYBE centered on management control and creative autonomy, ultimately leading to her resignation and dismissal from ADOR’s board.
Despite the controversy, many industry professionals and fans have continued to praise her artistic direction, citing her as a crucial force in modern K-pop innovation.
The Road Ahead: OK’s Vision and Potential
With OK Co., Ltd. now officially registered, speculation continues to swirl about its future plans.
Insiders anticipate that Min will aim to rebuild her creative empire, potentially launching new artists or forming a boutique-style label that prioritizes artistry, individuality, and aesthetic storytelling — the hallmarks of her work.
Whether or not NJZ ultimately joins her, Min’s re-entry into the industry signals a major shift in the K-pop power structure.
The coming months will likely determine whether OK becomes a rising independent powerhouse or the foundation for a potential reunion between Min Hee Jin and the members she once mentored.
