Popular South Korean contemporary fashion label Matin Kim has officially selected TWICE member Momo as its main brand model and ambassador for the 2026 Fall Collection.
The announcement, unveiled on August 21, 2026, pairs the global K-pop star with one of South Korea’s most sought-after streetwear and casual fashion brands.
Known for her effortless style, athletic charisma, and striking visual presence, Momo is set to represent the brand’s latest seasonal lineup across visual campaigns, digital promotions, and global storefront displays.
The brand rolled out its official campaign imagery alongside the announcement, featuring Momo in a dynamic selection of autumn-ready outfits that highlight Matin Kim’s signature blend of relaxed tailoring, modern minimalism, and street-chic sensibilities.
Elevating Matin Kim’s Street-Style Identity with Momo’s Global Appeal
Matin Kim has rapidly cemented itself as a core trendsetter in the Korean fashion scene, favored for its functional yet stylish silhouettes, distinctive metal logo hardware, and versatile daily wear.
Partnering with Momo- a member of one of the world’s top-selling girl groups- marks a strategic effort by the brand to expand its presence beyond the domestic market and reach international fashion enthusiasts.
Effortless Versatility
The 2026 Fall Campaign highlights Momo styling key seasonal staples, including structured jackets, relaxed knits, edgy denim, and iconic Matin Kim accessories designed for everyday wear.
Athletic Elegance & Street Chic
Recognized worldwide for her incredible dance skills and fit physique, Momo’s image complements the brand’s signature balance between comfortable urban aesthetic and elevated design.
Global Reach
As a key member of TWICE with an immense personal following, Momo’s appointment provides Matin Kim with a powerful platform to boost visibility across Asia, North America, and global fashion capitals.
Positive Reception and Future Brand Engagements
The reveal of Momo as the face of Matin Kim’s 2026 Fall Collection triggered an immediate wave of enthusiasm across social media platforms, with fans and fashion critics praising the alignment between her bold personal aesthetic and the brand’s design language.
The campaign visuals have circulated widely across official brand channels, digital billboards, and print promotions.
Following the launch of the Fall 2026 campaign, Matin Kim is expected to feature Momo across various brand activations, seasonal collection pop-ups, and promotional events throughout the autumn season.
The collaboration reaffirms the strong synergy between K-pop icons and contemporary fashion, setting a high standard for autumn streetwear styling.
