On April 24th, Kim Chaewon from LE SSERAFIM stirred up a storm of negative feedback after posting photos of herself indulging in a pizza mukbang on her personal SNS account.
The snapshots depicted Kim Chaewon delighting in a slice of pepperoni pizza, showcasing her renowned petite facial features—smaller even than the pizza slice she held.
In another series of images, Kim was captured enjoying ice cream against a picturesque American street backdrop, sporting a stylish ensemble of a sleeveless dress paired with a leather jacket, exuding effortless chic.
Despite the seemingly innocent content, the post was inundated with critical remarks from netizens, particularly targeting LE SSERAFIM’s recent Coachella stage performances. Comments like “Focus on singing instead of snacking,” and “Practice rather than being complacent,” flooded the post.
LE SSERAFIM faced scrutiny earlier in April during their appearances at the Coachella Valley Music and Arts Festival. The group’s live performance skills drew controversy, with their first show on April 13th being marred by instability. Although their April 20th performance showed improvement, doubts about their skills lingered.
Moreover, posts by Kim Chaewon and Sakura on their personal SNS accounts following Coachella were perceived as insensitive, further intensifying criticism. Kim’s video showing a singer making an offensive gesture on stage, though promptly deleted, was interpreted by some as a response to the skills controversy.
However, amidst the negativity, supportive comments emerged, encouraging Kim Chaewon and recognizing the challenges faced by LE SSERAFIM at Coachella. Supporters urged critics to show understanding and refrain from harsh judgments.
LE SSERAFIM, a multinational girl group under Source Music, debuted in May 2022 and continues to face the challenges and successes of the music industry with resilience and determination.
