KADOKAWA Corporation has officially announced the full merchandise lineup for The Guy She Was Interested In Wasn’t a Guy at All POP-UP event, which will be held at Kinokuniya Bookstores across Japan, North America, and the Asia-Pacific region beginning February 19, 2026.
According to the announcement, the POP-UP will roll out sequentially at participating Kinokuniya locations and will feature a wide range of exclusive merchandise inspired by the beloved series. The event will include items showcasing newly drawn illustrations of Mitsuki and Aya in a book-themed setting designed to reflect the atmosphere of Kinokuniya Bookstores, along with products featuring artwork from the original comic.
The Guy She Was Interested In Wasn’t a Guy at All Kinokuniya Worldwide POP-UP Details
- Event Period:
Thursday, February 19, 2026 – Sunday, March 22, 2026
Dates may vary slightly depending on country. - Venues:
Kinokuniya Bookstores (Japan, North America, Asia-Pacific region)
The event will not be held at certain locations.
A list of participating stores will be available on the Kinokuniya Bookstore website. - Official Event Page
Full Merchandise Lineup
Fans attending the POP-UP will be able to purchase a variety of original items, including:
- The Guy She Was Interested In Wasn’t a Guy at All Embroidered Towel
- Pick Collection (A total of 5 types) Blind pack item
- Roll-on Perfume Only available in Japan
- Stickers (A total of 5 types)
- Posters (A total of 3 types)
- Album-cover-style Keychains (A total of 3 types)
- Record-style Coasters (A total of 2 types)
- Oval Keychain Collection (A total of 5 types) Blind pack item
- Tin Badge Collection (A total of 6 types) Blind pack item
- Acrylic Stands (A total of 2 types)
Purchase Bonus Information
As part of the event, customers who make qualifying purchases will receive one “illustration card (6 types in total)” at random. Additional details regarding the bonus campaign will be made available through the Kinokuniya Bookstore website.
Sales Conditions and Availability Notes
KADOKAWA notes that event details, product specifications, and prices may change without prior notice. Purchase limits may apply to certain items, and some products may not be available at all locations or in all countries.
All merchandise will be produced in limited quantities and may sell out during the event period. Depending on remaining stock, post-event sales may be held after the POP-UP concludes, though not all items will necessarily be available during those sales. Prices may also differ in regions outside of Japan.
Bonus items are available while supplies last. Multiple receipts cannot be combined, and bonus designs are distributed randomly, with no option to choose a specific illustration. Images of bonus items are for reference only, and actual products may vary. Conditions outside Japan may differ.
Event Precautions
Sales may be refused to customers who do not comply with staff instructions. Additionally, previously announced content may be subject to change depending on conditions at each venue. Exchanges and returns will not be accepted except in cases involving defective products.
Customer Support (Japan Only)
General inquiries regarding merchandise and the event can be directed to KADOKAWA Goods Support at the link below. Customers are asked to specify the product or service name when submitting inquiries.
Support services are available only within Japan, and responses may take time depending on the inquiry. Inquiries from outside Japan cannot be accepted.
