In a testament to their unwavering global popularity and consistent musical quality, the powerhouse girl group IVE has achieved yet another significant milestone in their career.
On March 21, 2026, the music video for their 2024 hit “HEYA” officially soared past the 100 million view mark on YouTube.
This achievement solidifies IVE’s position as one of the most successful K-pop groups of the current generation, highlighting their ability to maintain long-term momentum and engage audiences far beyond their initial release window.
As the group continues to break records, “HEYA” stands out as a vibrant example of their artistic evolution and cultural impact.
Joining the Elite: A Sixth Milestone for the Starship Group
The significance of “HEYA” hitting this milestone cannot be overstated, as it marks the group’s sixth music video to enter the prestigious 100-million-view club.
According to the official report, “On March 21 at around 9:45 p.m. KST, IVE’s music video for their 2024 hit ‘HEYA’ surpassed 100 million views on YouTube.” By reaching this figure, “HEYA” joins an elite list of the group’s most successful visual works, following in the footsteps of their previous chart-topping hits: “ELEVEN,” “LOVE DIVE,” “After LIKE,” “I AM,” and “Kitsch.”
Each of these videos represents a different chapter of the group’s rise to stardom, showcasing a range of concepts from elegant debutantes to bold, modern icons.
The journey to this milestone for “HEYA” has been a steady and impressive climb. The group “originally released the music video for ‘HEYA’ on April 29, 2024 at 6 p.m. KST,” which means the video reached 100 million views in “just over one year, 10 months, and 21 days.”
While some K-pop videos hit this mark within days of release, the enduring nature of “HEYA” demonstrates a sustained interest from both the fandom, DIVE, and general music listeners.
The song’s blend of traditional Korean aesthetic elements with a modern pop sensibility was a major talking point upon its release, and its continued popularity suggests that its unique “K-heritage” concept resonated deeply with a global audience.
Sustaining Momentum in a Competitive Landscape
IVE’s achievement comes at a time of immense activity and competition within the K-pop industry.
The group has managed to stay at the forefront of the scene, frequently appearing in “March Individual Idol Brand Reputation Rankings” and “Circle Monthly and Weekly Charts” alongside other giants like BLACKPINK, Stray Kids, and NewJeans.
Their ability to consistently deliver hits that achieve high viewership is a clear indicator of their strong brand power.
Fans have been quick to “congratulate IVE” across various social media platforms, celebrating the group’s dedication to quality production and innovative storytelling.
Beyond their YouTube success, the members of IVE are actively involved in diverse high-profile projects.
For instance, “MONSTA X’s Hyungwon and IVE’s Rei to host Day 1 of Asia Star Entertainer Awards 2026,” further showcasing the members’ individual talents and popularity as multi-faceted entertainers.
Additionally, the group has been recognized on the “Billboard World Albums Chart,” sweeping top spots alongside legends like BTS and ATEEZ.
This cross-platform success indicates that IVE is not just a digital phenomenon, but a group with significant physical and critical standing in the international music market.
For those looking to “celebrate by watching the music video for ‘HEYA’ again,” the video remains a stunning visual experience, filled with intricate choreography and breathtaking art direction.
As the group looks toward the future, the success of “HEYA” serves as a powerful reminder of the impact they have made since their debut.
With six videos now having surpassed 100 million views, the question for many industry insiders and fans is not whether IVE will achieve more milestones, but rather how high their ceiling truly is.
As the K-pop industry continues to evolve in 2026, IVE remains a defining force, proving that their “deepened identity” is one that the world is more than happy to keep watching.
