In a major development within the K-pop industry, the legendary solo artist and performer HyunA has officially parted ways with her agency, AT AREA.
On the morning of April 10, 2026, the hip-hop label- founded by the renowned producing duo GroovyRoom- released a comprehensive statement announcing the conclusion of their partnership.
The decision comes after a two-and-a-half-year journey together, during which HyunA continued to solidify her reputation as one of the most daring and influential figures in modern Korean music.
Fans are now looking toward the future as the “unrivaled” star prepares to embark on a new chapter in her storied career.
A Mutual Farewell: AT AREA’s Official Statement
The announcement was characterized by a spirit of mutual respect and professional gratitude. AT AREA was quick to emphasize that the decision was reached following “in-depth discussions” regarding the artist’s long-term goals and future activities.
In their message to the public, the agency expressed a deep appreciation for HyunA’s dedication during her tenure, noting that she “did her very best at every moment and delivered unrivaled stages and performances.”
This sentiment highlights the high standard of excellence HyunA maintained while under the label, even as she navigated a busy professional and personal life.
The agency’s full statement addressed the fans directly:
“First, we would like to sincerely thank all fans for the generous support and love you have shown for our artist HyunA… AT AREA will also sincerely support HyunA as she prepares for a new journey ahead.
We ask that fans as well continue to show HyunA your unwavering interest and love.”
By concluding the partnership on such positive terms, both the label and the artist have ensured a smooth transition, allowing HyunA to retain her creative momentum as she seeks a new professional home.
Reflecting on a 19-Year Legacy and Recent Milestones
HyunA’s departure from AT AREA marks another significant turning point in a career that has spanned nearly two decades.
Since her debut in 2007 as a member of Wonder Girls and her subsequent rise to global fame with 4Minute in 2009, she has been a constant force for innovation and boundary-pushing in the industry.
Her move to AT AREA in 2023 was seen as a bold step into the hip-hop and R&B sphere, allowing her to experiment with new sounds and collaborate with some of the best producers in the business.
During her time with the agency, she remained a fixture on the charts and a highly sought-after performer at major festivals, including her memorable appearances at WATERBOMB events.
Beyond her musical achievements, the period at AT AREA was also one of significant personal milestones for the artist.
Most notably, in October 2024, she made headlines across the globe when she married fellow musician Yong Junhyung.
As she moves forward from this chapter, HyunA carries with her a legacy of resilience and artistic independence.
Whether she chooses to join another major label or establish her own independent venture, the industry remains in a state of high anticipation.
As the original “Ice Cream” and “Bubble Pop!” singer readies herself for what lies ahead, the message from the community is clear: “Wishing HyunA all the best in her new chapter!”
