HYBE announced on April 22nd that it had commenced an audit of ADOR, the agency behind NewJeans, amidst allegations regarding management control. ADOR, established in 2021 under HYBE with former SM creative director Min Hee-jin as CEO, has faced scrutiny over its leadership.
Despite NewJeans’ rapid rise as a leading fourth-generation K-pop girl group, questions have arisen about ADOR’s management practices, prompting Min Hee-jin to defend the group’s unique concept. She alleged that NewJeans’ distinct identity was crafted by her and accused others of copying their style. However, netizens have expressed scepticism regarding Min Hee-jin’s claims.
Of note is the composition of NewJeans, where most members were previously Source Music trainees, with only one selected by Min Hee-jin. This raises doubts about Min Hee-jin’s sole authorship claim for NewJeans’ concept. Furthermore, NewJeans’ establishment under ADOR with HYBE’s backing adds complexity to Min Hee-jin’s accusations, prompting netizens to question her statements.
As HYBE’s audit progresses and public scrutiny intensifies, the controversy surrounding ADOR and Min Hee-jin’s claims continues to spark debate in the K-pop community.
