Emerging K-pop group HITGS has officially unveiled the music video for their first mini-album, ‘Things we love : I’, with the title track “HAPPY”.
Released on October 6 at 6 PM KST via H Music Entertainment’s official channels, the release marks a significant milestone for the rookie group, demonstrating both their musical potential and fresh stage presence.
The Album and Title Track
- ‘Things we love : I’ features a total of five tracks, each highlighting HITGS’s versatility:
- “HAPPY” – A pop-disco track blending a funky bassline, lively drums, and stylish synths. The song radiates teenage energy and optimism, conveying the message that “being pure allows you to be the most honest.” HITGS’s vocal performance captures both charm and strength, creating an addictive hook that leaves a lasting impression.
- “A-HA!” – Known for its catchy rhythm and impactful structure, this track continues the group’s emphasis on playful energy.
- “PAGE” – A slower, emotional piece showcasing the group’s pure vocal tone and ability to convey depth beyond dance tracks.
- “GROSS” and 5. “CHARIZZMA” – Previously released singles that reflect HITGS’s growing signature sound and stage identity.
With the album, the group introduces the concept of “I (INNOCENT)”, emphasizing raw, unfiltered teenage energy that resonates with young audiences who crave authenticity in music and self-expression.
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The “HAPPY” Music Video
The official MV for “HAPPY” visually complements the track’s vibrant and carefree vibe.
Featuring bright, colorful settings, lively choreography, and moments that highlight each member’s individuality, the video embodies joy, spontaneity, and youthful sincerity.
Fans are treated to sequences that balance energetic group performances with intimate, character-focused shots, allowing audiences to connect with the members on a personal level.
The MV’s concept aligns with the song’s central message: embracing honesty and purity as a source of happiness.
By combining musical energy with relatable visuals, HITGS successfully presents an accessible and enjoyable introduction to their artistry.
Fan and Industry Reactions
Following the release, fans on social media have praised HITGS for their charismatic performances and vocal clarity, noting that the group brings a refreshing, unpretentious energy to the K-pop scene.
Early streaming numbers indicate strong engagement, with the MV and album gaining traction across multiple online platforms.
Industry observers have highlighted HITGS’s potential to make a lasting impact, citing the members’ synergy and ability to convey both excitement and emotional depth.
The group’s rookie status adds an element of surprise, as they are already showing a level of professionalism and stage presence comparable to more established acts.
Looking Ahead
‘Things we love : I’ is now available on all major online music platforms, including Spotify, Apple Music, and YouTube Music.
HITGS plans to continue promoting the mini-album with performances, interviews, and fan engagements, allowing audiences to fully experience their unique charm and musical identity.
As the group continues to build their presence, the “I (INNOCENT)” concept will likely remain a central theme, inspiring future tracks and performances with the same message of honesty, self-expression, and youthful optimism.
HITGS’s debut with “HAPPY” is a promising start for the group, signaling a bright future in the K-pop industry.
Their combination of catchy music, captivating visuals, and authentic energy positions them as a rookie act to watch closely in 2025 and beyond.
