EU Threatens TikTok Lite’s Reward Program Over Child Addiction Concerns

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EU scrutinizes TikTok Lite for possible addictive effects (Credits: Bloomberg)

EU scrutinizes TikTok Lite for possible addictive effects (Credits: Bloomberg)

The European Commission is scrutinizing TikTok Lite’s launch in France and Spain, citing concerns about its potentially addictive effect on children.

Under the EU’s Digital Services Act (DSA), online platforms must address harmful content or face fines up to 6% of their global turnover.

Commission demands risk assessment report from TikTok within 24 hours (Credits: The NY Times)
Commission demands risk assessment report from TikTok within 24 hours (Credits: The NY Times)

EU industry chief Thierry Breton stated that if TikTok fails to provide compelling safety evidence, they may suspend TikTok Lite’s rewards program, which is suspected of fostering addiction.

TikTok, owned by ByteDance, has until Wednesday to defend its case. The platform expressed disappointment with the Commission’s decision, emphasizing that its rewards hub isn’t available to users under 18 and imposes daily video watch limits. 

TikTok must submit a risk assessment report for TikTok Lite within 24 hours or face fines up to 1% of its global turnover. Additional requested information is due by May 3.

TikTok Lite, introduced in France and Spain, features a reward system where users earn points by completing tasks like watching videos, liking content, or inviting friends.

TikTok faces potential suspension of rewards program in the EU (Credits: AFP)
TikTok faces potential suspension of rewards program in the EU (Credits: AFP)

This launch, however, occurred without submitting a risk assessment report as required by the DSA.

In February, TikTok faced another DSA investigation regarding child protection and transparent advertising. The outcome of both probes will determine TikTok’s compliance with EU regulations and potential penalties for non-compliance.

Verified since 2021 Senior Content Writer

Tarunjyot Kaur is a Lucknow-based Senior Content Writer at OtakuKart who writes mainly entertainment-related content. With a Bachelor's in Psychology, she brings analytical depth to her coverage of K-pop controversies (Burning Sun, Seungri downfall), psychological thriller book breakdowns, and reality competition shows.

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