Recently, HYBE has faced criticism on multiple fronts, leading to its portrayal as a primary target in the K-Pop industry.
In response, certain K-Pop enthusiasts took to HYBE’s premises to channel their discontent in a manner that resonated positively with fellow fans—through a “relatable” dance challenge staged outside the company’s headquarters.
The dance routine in question is Jay Park’s interpretation set to the tune of ILLIT’s popular track “Magnetic,” which had previously gained substantial traction on TikTok, amassing millions of views.
Netizens loved it, while some commenting:
- “I love this! I hope this goes viral and becomes an actual challenge.”
- “If it’s on your way, can you go do this challenge at Starship Entertainment, too?”
- “We have to go film this, too…^_^”
- “This has a healing effect somehow?”
- “F*ck, so talented.”
