Actor Choi Dae Hoon, recently gaining widespread attention for his performance in the hit broadcast project “Agent Kim Reactivated,” has officially secured his next major television role.
On July 20, 2026, media outlets reported that the versatile actor had formally agreed to join the ensemble cast of the upcoming series tentatively titled “Buy King.”
The announcement highlights a period of intense productivity for Choi, who is reported to be filming “Buy King” concurrently alongside his work on another television production, titled “Unshakable Forties’ Romance.”
Following initial press reports, representative management swiftly verified the news with an official statement addressing his upcoming performance slate.
Agency Official Statement and Character Narrative Details
Following the circulating media reports, Choi Dae Hoon’s management agency, ACE FACTORY, issued a prompt and definitive statement to confirm his involvement in the upcoming drama project.
Speaking on behalf of the actor regarding his newly confirmed television role, the agency released an official statement, declaring:
“Choi Dae Hoon will appear in the new drama ‘Buy King’ as the character Michael.”
This statement confirms Choi Dae Hoon’s key involvement in “Buy King,” where he will take on the role of Michael.
According to character descriptions, Michael is a key figure within the central narrative framework- a former professional bodyguard who has risen through the ranks to become the chief secretary to Han Ji Yeol, the influential chairman of conglomerate giant BK Holdings.
Michael’s dynamic presence positions him at the very center of the corporate intrigue and internal power struggles that drive the story.
His character remains constantly beside Chairman Han Ji Yeol, offering loyal protection and administrative oversight amidst the intense corporate backdrop.
Plot Overview and Star-Studded Potential Cast
“Buy King” is set against the opulent yet cutthroat world of a powerful South Korean chaebol family.
The narrative dives into the complex internal dynamics of a high-stakes corporate dynasty, chronicling the emotional fallouts, fractured relationships, and strategic realignments within the conglomerate clan.
At the heart of the story is an explosive succession war involving tens of billions of won, as competing factions within the family fight for absolute control over the conglomerate empire.
The drama has already generated significant industry buzz due to the high-profile talent currently attached to the project.
Prior reports revealed that acclaimed actors Lee Junho and Ju Ji Hoon are both actively in talks to star in the lead roles.
Notably, Lee Junho is in discussions to portray Han Ji Yeol, the formidable chairman of BK Holdings whom Choi Dae Hoon’s character, Michael, serves as chief secretary.
If all casting negotiations are finalized, the project promises a powerful dynamic between Choi Dae Hoon and Lee Junho, blending high-stakes corporate drama with deep character relationships as the narrative explores the chaotic succession battle within BK Holdings.
