The K-pop landscape is preparing for a fresh wave of energy as C9 Entertainment- the agency home to established acts like CIX and EPEX- has officially confirmed the debut of their newest rookie boy group, NAZE.
In an announcement that has sent ripples through the industry, the agency revealed on March 7, 2026, that the group will make its formal entry into the domestic music market this coming May.
This launch marks C9 Entertainment’s first new boy group in over five years, signaling a highly anticipated new era for the company.
A Multinational Lineup with a Unique Meaning
NAZE consists of seven members: Kaisei, Yoonki, Ato, Turn, Yuya, Kim Geon, and Dohyuk.
Notably, NAZE is the first multinational boy group in C9 Entertainment’s history, a strategic move that highlights the agency’s commitment to global expansion.
The name “NAZE” carries a dual significance. In one sense, it refers to a geographical formation where land meets the sea (known as a promontory or cape), representing a place of infinite possibilities.
Additionally, it serves as an acronym for “New Adventure’s Zestyfull Echo,” reflecting the group’s ambition to deliver a vibrant and resonant sound to the world as they embark on their artistic journey.
The announcement of their May debut was artfully integrated into the finale of their pre-debut activities.
During the ending scene of the 8th episode of the drama DREAM STAGE, which aired on the Japanese terrestrial channel TBS on March 6, a surprise subtitle appeared reading:
“NAZE May Debut Decision.”
This revelation was quickly followed by official confirmation from C9 Entertainment, who stated,
“NAZE has decided on a May debut and is accelerating preparations. We will present a highly polished result based on the growth narrative built through their comprehensive promotions.”
Breaking Ground with an Unprecedented Pre-Debut Strategy
What sets NAZE apart from typical rookie groups is their extraordinary level of exposure before their official debut.
Rather than following a traditional trainee path, the members have already built a substantial international following through several high-profile projects:
- The DREAM STAGE Phenomenon: All seven members starred as leads in the Japanese prime-time drama DREAM STAGE, portraying K-pop trainees chasing their dreams. The drama was broadcast not only in Japan but also in Korea via tvN and TVing, allowing the group to showcase their acting skills and “growth story” to a massive audience.
- Musical Milestones: Ahead of their debut, NAZE has already contributed several tracks to the DREAM STAGE OST, including “Wanderlust,” “BABYBOO,” “Little Star,” and a cover of “Isn’t She Lovely?” These releases provided a glimpse into their vocal versatility and musical direction.
- Japanese Media Dominance: The group has appeared on major Japanese music programs like CDTV Live! Live! and was invited twice to perform at Tokyo Girls Collection (TGC), Japan’s largest fashion festival. Their visibility in Japan—including reality content like Nazedori and interviews with 19 major media outlets—has already positioned them as a “next-generation Hallyu representative.”
Industry Expectations and Future Outlook
The buzz surrounding NAZE is largely due to C9 Entertainment’s proven track record with groups like CIX and EPEX, who are known for their strong conceptual identities and high-quality production.
By allowing NAZE to “debut” as actors and performers in Japan first, C9 has created a built-in global fandom that is ready to support their official Korean music launch.
Fans and industry analysts are eager to see how the group’s “multinational charm” and the “zesty resonance” of their name will translate into their debut album.
With their debut month set for May, NAZE is entering a competitive season typically filled with major comebacks, but their unique pre-debut narrative gives them a distinct advantage.
As the agency puts it, the group is focused on delivering a “complete idol” experience that combines solid skills with a fresh, youthful energy.
