BTS’ Jungkook has come under fire from some fans after sharing an AI-generated video featuring his beloved dog, Bam.
The post, uploaded through his alternate Instagram account “bowwow_bam,” quickly sparked criticism among fans who oppose the growing use of generative artificial intelligence.
The video showed Bam appearing to perform the choreography from Beyoncé’s “Single Ladies” alongside two other dogs.
Although the clip was seemingly intended as a playful piece of content featuring Jungkook’s pet, its use of AI-generated imagery became the main point of discussion online.
The reaction highlights the increasingly divided response to AI-generated entertainment content.
While such videos have become common across social media, some users have criticized their widespread use and argued that celebrities with enormous audiences should be more careful about promoting AI-generated material.
Jungkook’s AI Bam Video Sparks Criticism From Fans
After Jungkook shared the clip, several international fans expressed disappointment on social media. Some specifically urged the BTS member not to promote AI-generated videos to his millions of followers.
Comments criticized what they described as “AI slop,” with some fans questioning why Jungkook chose to share the particular video.
Others focused less on Jungkook himself and more broadly on their opposition to generative-AI content.
The backlash quickly spread across social media, turning what appeared to be a lighthearted post about Bam into a wider discussion about AI.
Several fans made it clear that they would rather see Jungkook share traditionally created content featuring his dog instead.
The controversy does not appear to involve the content of the video itself beyond its AI-generated nature.
Bam, Jungkook’s dog, has previously been a familiar presence among fans, making the choice to use an AI-generated depiction of him particularly noticeable.

Debate Highlights Growing Divide Over Celebrity AI Content
The reaction to Jungkook’s post reflects a broader conversation taking place online as AI-generated images and videos become increasingly common.
Celebrities regularly encounter different expectations from fans over the types of content they share, particularly when those posts involve emerging technology.
In Jungkook’s case, the criticism came from fans who felt that sharing the AI video amounted to promoting a form of content they personally oppose.
Others appeared to treat the clip simply as a harmless and humorous video involving Bam.
As the discussion continued, Jungkook’s post became another example of how even seemingly casual social-media activity from a major K-pop star can quickly become the subject of intense online debate.
For now, the main issue remains the use of generative AI in the video rather than any controversy surrounding Bam himself.
The incident also demonstrates how divided online communities can be over AI-created entertainment, particularly when popular celebrities participate in the trend.
