YG Entertainment plans to extend BLACKPINK’s digital presence by introducing digital collectibles, providing global fans with an innovative experience.
The entertainment giant reveals that BLACKPINK will introduce their inaugural digital collectibles via VeVe, the largest premium IP-centric digital collectible platform globally, commencing from May 22 to May 26 within VeVe’s music IP category, VeVeVibes.
The digital collectibles featuring BLACKPINK will showcase a variety of designs, ranging from 3D renditions of each member, inspired by the theme “Pink Venom,” to representations of concert stages and the iconic lightstick.
This endeavor enables fans to transcend mere music consumption, enabling them to collect and exchange content within an augmented reality (AR) setting, thereby making it a distinctive and eagerly anticipated launch.
Fans will have the opportunity to explore a variety of digital content featuring BLACKPINK through the VeVe platform, and they can also showcase or trade their own collectibles.
These digital treasures will be purchasable by users who have pre-registered on the VeVe official website.In honor of the debut of BLACKPINK’s inaugural digital collectibles, a special event will take place during ‘BLACKPINK Week’ from May 22 to May 26.
Those who register anew or collect during this period on VeVe will receive various rewards and presents, including autographed BLACKPINK albums.
In the meantime, BLACKPINK concluded their largest-ever K-pop girl group world tour last year, titled “BLACKPINK WORLD TOUR [BORN PINK] FINALE IN SEOUL,” spanning 34 cities and 66 performances.
They also etched their names in history as the first Asian artists to headline prestigious festivals like Coachella in the USA (with 250,000 attendees over two days) and Hyde Park in the UK (with 65,000 attendees), affirming their status as global icons with an audience exceeding 2.115 million music enthusiasts.
