Capcom has enjoyed one of the strongest periods in its history, delivering hit after hit while much of the video game industry faces layoffs, rising development costs, and longer production cycles.
According to legendary game director Hideki Kamiya, one major reason behind the publisher’s success is its continued willingness to take creative risks.
The Bayonetta creator, who previously directed Capcom classics such as Devil May Cry, Viewtiful Joe, and Okami, recently shared his thoughts on the company’s strategy after a fan asked why Capcom has remained so successful in recent years.
Hideki Kamiya credits Capcom’s investment in new ideas
Kamiya said in a July 5, 2026, X post that Capcom’s leadership deserves credit for consistently backing fresh intellectual properties instead of relying solely on existing franchises.
“With Capcom, not only do they have a ton of talented staff, but looking at something like Pragmata in recent years makes me especially feel that the leadership at the top has consistently maintained an aggressive stance toward actively working on creating new IPs.”
The veteran developer suggested that this approach creates an environment where innovation becomes part of the company’s culture. Even when a new franchise doesn’t become an instant blockbuster, the experience and technology developed during production can influence future titles across Capcom’s portfolio.
While Capcom continues experimenting with original games like Pragmata, the company has also found remarkable success by reinventing long-running series.
Recent releases such as Resident Evil Village, Street Fighter 6, Dragon’s Dogma 2, and Monster Hunter Wilds have earned both critical acclaim and strong commercial performance. Meanwhile, Resident Evil: Requiem has continued that momentum in 2026, with Onimusha: Way of the Sword and Resident Evil: Veronica also generating significant anticipation.
Industry observers note that Capcom’s strategy combines fresh ideas with careful modernization of beloved franchises rather than relying exclusively on sequels.
Not every experiment succeeds, but the strategy continues
Capcom’s willingness to take risks has not always resulted in major hits. Games like Exoprimal received mixed commercial results despite introducing a completely new universe.
Even so, Kamiya’s comments suggest these projects still play an important role in keeping the company’s creative teams motivated and preventing established franchises from becoming stagnant.
With Kamiya now collaborating with Capcom again on the long-awaited Okami 2, many fans are hopeful the publisher will continue reviving dormant series while also introducing original IPs that could become the next generation of gaming franchises.
