Soobin, the leader of the globally renowned K-pop boy group TOMORROW X TOGETHER (TXT), has officially entered the high-fashion arena as the newest global ambassador for Italian luxury fashion house Dolce&Gabbana.
On September 8, 2026, the high-end Italian label made the formal announcement, designating the music artist as the global face of their brand.
The collaboration marks a significant milestone in Soobin’s personal fashion trajectory, positioning him alongside leading international cultural icons who represent the house on a global scale.
In the official reveal photos released alongside the announcement, Soobin effortlessly embodies the brand’s refined aesthetic while wearing selected key pieces from Dolce&Gabbana’s 2026 Fall/Winter men’s collection.
The partnership represents a natural evolution of the ongoing relationship between the K-pop idol and the prestigious Italian fashion house.
Prior to this official appointment, Soobin had already established a visible connection with the luxury brand when he attended Dolce&Gabbana’s 2027 Spring/Summer men’s collection presentation during Milan Fashion Week in June.
His presence at the high-profile show generated considerable fan enthusiasm and media coverage, foreshadowing his formal transition into a global ambassador role for the historic fashion label.
Shared Values of Creativity and Individuality: Dolce&Gabbana’s Official Announcement
In explaining their decision to appoint the TXT leader as their newest representative, Dolce&Gabbana highlighted the strong alignment between the artist’s personal brand and the underlying core ethos of the fashion house.
The label emphasized that the choice was rooted in a genuine, shared artistic resonance, praising Soobin for his distinctive personal charm, artistic talent, and widespread international reach.
In an official public statement detailing the partnership, Dolce&Gabbana explained:
“We have formed a bond with Soobin based on our shared values of creativity, individuality, and self-expression.
He possesses the talent, individuality, and global appeal that align with the brand’s identity.”
The fashion house’s statement highlights how Soobin’s multifaceted image as a global pop star aligns with Dolce&Gabbana’s ongoing narrative of celebrating personal expression through high-end craftsmanship.
By appointing a prominent music figure who commands a massive international audience, the brand continues its strategic tradition of blending luxury Italian tailoring with global contemporary youth culture.
Soobin’s Personal Response and Shared Future Vision with the Brand
Expressing his enthusiasm for the newly established partnership, Soobin reflected on the honor of joining the Dolce&Gabbana family as a global ambassador.
He shared his excitement about embarking on this collaborative creative journey, praising the fashion house for its ability to balance innovative self-expression with a rich heritage of artisanal tradition.
In his official statement regarding the appointment, Soobin shared:
“It is a great honor to be working with Dolce&Gabbana.
I’m excited to begin this new journey with a brand that nurtures individuality while remaining deeply rooted in its unique heritage and craftsmanship.
I look forward to everything we will create together in the future.”
With this appointment, Soobin expands his influence beyond the music industry and into global fashion marketing.
As TXT continues to achieve worldwide chart success and headline major international music events, Soobin’s new role as global ambassador for Dolce&Gabbana promises an exciting series of high-fashion campaigns, runway appearances, and creative projects in the seasons ahead.
