LE SSERAFIM Faces Backlash for Neglecting Hanbok, Igniting Cultural Controversy

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LE SSERAFIM

LE SSERAFIM performs "Easy" and "Smart" live.

A recent topic titled “LE SSERAFIM has never worn Hanbok” surfaced on the Korean forum Pann Nate, drawing nearly 80,000 views and numerous comments, highlighting a contentious issue surrounding the girl group’s cultural representation.

The author of the topic pointed out that, unlike other HYBE idols such as NewJeans, ILLIT, BTS, and TXT, LE SSERAFIM has never been seen wearing hanbok (Korean traditional clothing). This absence of cultural homage extends to special Korean holidays like Chuseok, where LE SSERAFIM opted for contemporary attire while other groups embraced traditional clothing.

Naver result when fans searched “LE SSERAFIM in Hanbok” (Credits: Pann Note)

This criticism is compounded by LE SSERAFIM’s previous controversies involving Japanese elements in their works, which has fueled dissatisfaction among netizens over the group’s perceived lack of embrace of Korean culture, especially given the current geopolitical tensions between Korea and Japan.

Netizens expressed their discontent through various comments:

  • “Even IVE wore a Hanbok despite having a Japanese member.”
  • “Wow, they are truly pro-Japanese idols.”
  • “It’s surprising that they don’t wear hanbok at least once…”
  • “Isn’t this just the company’s fault? It’s not like LE SSERAFIM have any say in this.”
  • “They are basically a J-pop group~”
LE SSERAFIM (Credits: Source Music)

The absence of hanbok wear by LE SSERAFIM, alongside their previous controversies, has ignited a broader conversation about cultural representation and identity in the K-pop industry, prompting reflection on the responsibilities of artists in searching sensitive geopolitical dynamics through their artistic choices.

Verified since 2020 Senior Content Writer

Disha Paul is a Howrah-based Senior Content Writer at OtakuKart with a profound love for K-pop and K-drama. With over 650 published articles, she is one of OtakuKart's most prolific K-content voices, crafting insightful recaps, covering idol dating rumors, and curating drama recommendations for global Hallyu fans.

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