K-pop star, actor, and now agency founder Junho has officially turned a new page in his career. On August 18, 2025, it was announced that Junho has launched his own agency called O3 Collective, marking a powerful and symbolic move toward greater creative independence and leadership.
After years of success under the JYP Entertainment umbrella as a member of 2PM, Junho is now ready to lead not just as an artist, but as a visionary entrepreneur.
The agency’s name, O3 Collective, is rich with meaning and ambition. According to the official announcement, the name represents the three pillars of their identity:
“Our name reflects the three pillars that move organically to create one creative orbit — the artist’s identity (One), the originality of content (Original), and the system of management (Orbit).”
Also Read: Lee Junho Launches His Own Agency O3 Collective: A Bold New Chapter for the Multi-Talented Star
This triad — One, Original, Orbit — isn’t just branding. It’s a bold mission statement, one that signals a modern, collaborative approach to entertainment and artist management.
Beyond Traditional Management: A Creative Business Lab
O3 Collective isn’t just another celebrity-founded label. According to its founding statement, the agency aims to go far beyond traditional management models, envisioning itself as a “business lab centered on IP” — a place where creativity, content, and commerce intersect.
“We envision a team-based brand system where artists, content, and staff all become the main players… capable of limitless expansion.”
In other words, O3 Collective will function as an incubator for talent and ideas, aiming to elevate not just the artist but also the creative team and production ecosystem surrounding them.
The use of the term “IP” (intellectual property) suggests a future-facing focus on developing original content that can scale across platforms — from dramas and albums to digital content, fashion, and more.
This kind of approach mirrors trends in modern entertainment industries around the world, where the emphasis is shifting toward multi-platform branding, creator-owned content, and artist-led companies.
Strong Leadership Team: Industry Veterans on Board
Backing Junho in this ambitious venture is a powerhouse team that adds legitimacy and vision to O3 Collective.
Most notably, Yang Hye Young has joined as co-founder. Yang was previously a key figure at CJ ENM, working in both the Brand Strategy Office and the Live Entertainment Division, where she successfully led innovative, high-profile projects.
Her background in strategy, branding, and live event production will no doubt bring valuable expertise to the agency as it builds a unique identity.
In addition to Yang, the agency includes Junho’s long-time staff and new talent from the management industry, forming what they describe as a dynamic and synergistic team.
Junho: From Idol to Multitalented Star
Junho first debuted in 2008 as a member of 2PM, quickly becoming a fan favorite due to his charisma, stage presence, and vocal talent.
But it was his transition into acting that truly broadened his reach and showcased his versatility.
His debut on the big screen came in 2013 with the crime thriller ‘Cold Eyes,’ and since then, Junho has steadily built a name for himself in the acting world.
He has since starred in critically acclaimed dramas such as:
- ‘Good Manager’ (2017)
- ‘The Red Sleeve’ (2021), which earned him widespread recognition
- ‘King the Land’ (2023), where he charmed viewers once again with his warm screen presence
Junho has carved out a unique niche as both a musician and a respected actor, becoming one of the rare idols who’s managed to transition successfully across entertainment sectors.
Upcoming Projects: A Busy Second Half of 2025
Junho’s schedule remains packed. In the second half of 2025, he is slated to appear in two major screen projects:
- ‘Typhoon Boss’ – a new drama from tvN, expected to be a blend of corporate intrigue and character-driven storytelling.
- ‘Cashero’ – an original Netflix series, marking another milestone in his growing global acting profile.
These roles are highly anticipated, and fans are eager to see how Junho will once again transform himself for the screen.
Closer to Fans: Junho Joins Weverse
In tandem with the launch of his agency, Junho is also making moves to strengthen fan communication.
On August 19, he officially launched his fan community on Weverse, the global fandom platform.
As part of this rollout, he will be opening second-term fan membership, offering exclusive content, updates, and events.
This move reflects Junho’s continued appreciation for his fans and his commitment to staying directly connected with them, even as he embarks on this new chapter.
