Japanese boy group BE:FIRST brings a fresh twist to their music with their new single, “Blissful,” which is out now. You can listen to “Blissful” and watch the music video online here.
“Blissful” is the lead single from BE:FIRST’s highly anticipated second album, 2:BE, which is set to release on August 28th. The track, produced by SKY-HI and ZEN (INIMI), has a simple and comfortable sound that draws inspiration from mid-2010s hip-hop.
As BE:FIRST shares their journey of successes and challenges, “Blissful” becomes a celebration of their bond and the unforgettable experiences they’ve had together.
The music video for “Blissful” was filmed in New York City, marking BE:FIRST’s first overseas shoot. The video takes viewers through iconic NYC locations like Coney Island, Times Square, Prospect Park, and the Brooklyn Navy Yard.
Set against these vibrant backdrops, the members of BE:FIRST showcase their unique talents and deepen their connection as they explore their passions and look forward to the future. With a blend of nostalgia and optimism, “Blissful” is the perfect soundtrack to close out the summer.
BE:FIRST is rapidly gaining momentum as it aims to conquer the global music scene. With their growing success both in Japan and internationally, they are a group to watch closely in 2024.
About BE:FIRST
BE:FIRST is a Japanese boy group managed by BMSG and signed to B-ME, a joint record label between BMSG and Avex. The group was formed on August 13th, 2021, through the reality audition program THE FIRST, hosted by Japanese producer and rapper SKY-HI on Hulu Japan.
They debuted on November 3rd, 2021, with a final lineup of seven members: SOTA, SHUNTO, MANATO, RYUHEI, JUNON, RYOKI, and LEO. Their debut song “Gifted.” topped the Billboard Hot Trending Songs chart and became the most-discussed song on Twitter. It also topped various music charts in Japan, including the Billboard Japan Hot 100 chart.
Recently, BE:FIRST partnered with Amazon Prime to release their concert film BE:FIRST LIVE in DOME 2024 Mainstream – Masterplan, filmed at the Tokyo Dome, which sold out in three minutes after tickets went on sale.
By blending elements of dance, pop, hip-hop, and R&B, BE:FIRST showcases their artistic versatility and talent, creating a unique and innovative sound for listeners. With the support of their fandom, BESTY, BE:FIRST is poised to become the next global powerhouse group from Tokyo, Japan. Their dynamic sound and charisma make them a group to keep an eye on.
