On Monday morning, tickets for Deadpool & Wolverine hit the market, sparking a flurry of new advertisements for the Marvel movie. Throughout the day, Ryan Reynolds and Hugh Jackman were ubiquitous, appearing in a slew of interviews and videos aimed at drumming up anticipation for the film’s release.
One of the standout ads promoted the film’s partnership with Heineken, featuring the two Marvel heroes front and center.
Heineken’s latest commercial plays on the dynamic between Deadpool and Wolverine, as well as the fictional rivalry that Reynolds and Jackman have on social media. In the ad, the two characters are on the brink of a fight, but Wolverine realizes he can’t summon his adamantium claws.
Deadpool reveals that he used some of the adamantium to create something new – Heineken Silver, described as a “world-class light beer for world-class bubs.”
This marks a rare instance of a beer sponsorship within the Marvel Cinematic Universe, fitting seamlessly into Deadpool. The upcoming Deadpool & Wolverine is set to be the first R-rated film in the franchise, making its audience distinct from that of other Marvel movies.
Given Wolverine’s penchant for drinking and Ryan Reynolds’ ownership of a liquor company, a beer sponsorship feels fitting for this pair.
The commercial highlights the playful yet competitive relationship between Deadpool and Wolverine, adding another layer of excitement for fans eagerly anticipating their on-screen reunion.
