Fans of SEVENTEEN, affectionately known as CARATs, are voicing their frustration and disappointment over the merchandise teaser released by HYBE for the group’s 9th anniversary. Since their debut in 2015, SEVENTEEN has built a large, dedicated fanbase that eagerly anticipates each anniversary’s special merchandise.
Traditionally, these items have been cherished for their beautiful and meaningful designs, reflecting the group’s journey and identity.
However, this year’s offerings have fallen short of expectations. The merchandise includes necklaces with charms, each symbolizing a member of SEVENTEEN. While designs like S.Coups‘ cherry and Woozi‘s music notes resonate with the members’ personalities, others have sparked significant backlash.
Netizens have labeled many of the designs as “cheap” and “uncreative,” feeling that they lack the depth and connection to SEVENTEEN’s identity that fans value.
Particularly controversial are Vernon’s UFO and Mingyu‘s french fries charms. The french fries design has incited considerable outrage because Mingyu has previously expressed discomfort with jokes about potatoes. Fans argue that this choice is insensitive and tone-deaf, highlighting a disconnect between HYBE and SEVENTEEN’s image.
CARATs believe HYBE failed to consult both the members and the fans in the design process, resulting in merchandise that feels more like a cash grab than a thoughtful celebration of the group’s milestone. This perceived lack of consideration has left many fans feeling underappreciated and frustrated.
The reaction from CARATs underscores the importance of meaningful and respectful engagement with fan communities. As SEVENTEEN continues to grow in popularity, maintaining a close connection with their fans and honoring their expectations remains important for fostering ongoing support and loyalty.
