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K-netizens Highlight Overlapping Advertisements & Promotions Between BTS & NewJeans
A recent post on “theqoo” has sparked discussion among netizens, highlighting the overlapping advertisements and promotional activities between BTS and NewJeans. The post lists various campaigns that were previously associated with BTS but later transferred to NewJeans during the members’ enlistment period. These include Jungkook’s Cocacola OST, Seoul Metropolitan Government Ambassadorship, appearances at New York Rocking Eve, Lollapalooza, McDonald’s collaborations, Cocacola promotions, Lotte Gum Japanese commercials, Shinhan Bank partnerships, and more. The netizen behind the post raises questions about how…
GFriend’s Emotional Responses to Sudden Disbandment Resurface Amid HYBE-ADOR Feud
Recent revelations have stirred discussions online, revealing that most NewJeans members were initially scouted and trained under Source Music—the former agency of GFriend—before the girl group’s sudden disbandment. This revelation prompted many netizens to revisit the poignant remarks made by former GFriend members in response to the disbandment. Group leader Sowon expressed deep emotions, stating, “It’s really hard to calm down. It was sudden news. I always thought that one day I would become an actress, but I didn’t expect…
HYBE’s Commitment to NewJeans’ Well-being Amid Management Dispute
In response to the audit findings related to ADOR and Min Hee-jin‘s alleged attempts to seize management rights, HYBE made significant announcements on April 25. The audit revealed disturbing details about ADOR’s strategies, including plans to sever ties with HYBE through unauthorized means, such as meetings with investors and leaking confidential documents. Consequently, HYBE has taken legal action against ADOR to address these breaches. With a specific focus on NewJeans, currently the sole artist under ADOR, HYBE expressed a strong…
HYBE Staff Expose Min Hee-Jin: Allegations Against NewJeans’s Success
On April 25th, a noteworthy post by an HYBE employee on the Blind community—a platform for office workers—drew attention to challenging CEO Min Hee-jin’s assertions regarding NewJeans’s independence from HYBE’s support. The employee’s post directly questions Min Hee-jin’s statements, highlighting several key areas where HYBE’s involvement played a pivotal role in NewJeans’s success: The sourcing and training of NewJeans’s members suggested they were part of HYBE’s talent pool. Initial debut plans and strategic promotional efforts, including YouTube and Spotify campaigns.…
BLACKPINK’s Jennie Makes Impactful Debut on HYBE’s YouTube in Zico’s MV Teaser
On April 24th, Zico released the highly-anticipated MV teaser for “SPOT!”, his special collaboration project with BLACKPINK’s Jennie, igniting a wave of excitement among the fan community. In the brief 3-second teaser featuring Jennie, fans were entranced by her expressions and undeniable artistry, leaving a lasting impression despite her fleeting appearance. In a noteworthy debut on HYBE’s YouTube channel, Jennie’s inclusion in the teaser garnered international attention. This spotlight stems from Zico’s role as CEO and producer of KOZ Entertainment, a subsidiary…
RIIZE Makes History as First K-pop Boy Group Chosen for Spotify’s RADAR
RIIZE has made history by becoming the first-ever K-pop boy group chosen to join Spotify’s esteemed RADAR program, which spotlights promising global artists. Spotify introduced the RADAR initiative in 2020 to amplify the reach of emerging musicians and facilitate their engagement with a wider audience. Past RADAR selections like The Kid LAROI, Lauv, and Lil Baby have soared to international stardom. In 2024, RIIZE secured this significant milestone as part of RADAR KOREA. This distinction entails collaboration with Spotify on…