Carolyn Aronson, the successful founder and CEO of It’s a 10 Haircare, has made a remarkable impact in the beauty industry. As a Latina entrepreneur, she is celebrated for her inspiring journey from being a hairstylist to leading one of the most popular and globally recognized haircare brands.
Known for products like the Miracle Leave-In Conditioner, It’s a 10 Haircare has garnered worldwide acclaim, and the brand is available in salons, retail outlets, and online stores around the globe.
Aronson’s entrepreneurial spirit doesn’t stop at haircare. She also launched Be a 10 Cosmetics, expanding her reach within the beauty industry.
Both ventures have played a crucial role in her growing success, with a focus on innovative products that simplify and enhance beauty routines.
Career Journey
Starting her career as a hairstylist, Aronson grew increasingly frustrated with the haircare products that failed to meet expectations.
Motivated by a desire to create something better, she formulated the iconic Miracle Leave-In Conditioner, which led to the creation of It’s a 10 Haircare in 2005.
Her brand’s rapid growth and success can be attributed to her dedication to high-quality, effective products and her understanding of what consumers wanted.
By 2017, Aronson made a significant move by buying out her business partner, solidifying her control over the company.
Under her leadership, It’s a 10 expanded its reach, growing from two countries to 73. The company’s revenue skyrocketed, reaching $200 million in 2017 and more than doubling to over $500 million by 2022.
One of the company’s most notable milestones occurred when It’s a 10 Haircare became the first independently owned brand to air a commercial during the Super Bowl.
Aronson has also been praised for her philanthropic efforts, particularly her work promoting women’s empowerment and entrepreneurship.
She trademarked National Love Your Hair Day in 2017, a campaign that not only brought in significant sales but also focused on fostering self-confidence and body positivity.
Net Worth
As of 2025, Carolyn Aronson’s estimated net worth is $600 million. This wealth stems primarily from the success of It’s a 10 Haircare, although her ventures into cosmetics and her savvy marketing strategies have also contributed significantly to her financial success.
Given her continued success in the beauty industry, her net worth may rise even further in the coming years.
Personal Life
Born in 1966, Carolyn Aronson is 59 years old in 2025. Despite her age, her passion for business and innovation continues to drive her success.
She is married to Jeff Aronson, a businessman known for his work in finance and entrepreneurship. Together, they have five children, including a newborn born in February 2022.
Even with her busy career, Aronson balances family life, often citing her family as a key source of inspiration and motivation.
Though details about her height and weight are not widely known, Aronson is known for her vibrant and confident presence.
She champions wellness and self-care, reflecting her belief that beauty comes from feeling good inside and out.
