On the afternoon of December 20, 2025, the South Korean music industry gathered at the Gocheok Sky Dome in Seoul for the prestigious Melon Music Awards (MMA).
Among the many highlights of the evening, the crowning of the Rookie of the Year stood out as a significant milestone for the next generation of K-pop.
The award was presented by rising actors Bae Hyun Sung and Jung Ji So, who revealed that the honor belonged to ALLDAY PROJECT.
This win solidifies the group’s position as one of the most promising acts of 2025, capping off a debut year filled with explosive growth and critical acclaim.
For the members, this trophy represents the culmination of years of rigorous training and the realization of their collective dreams.
Also Read: “Same”: ALLDAY PROJECT’s Bailey Receives A Legendary DM From Global Icon Rihanna
Gratitude to The Black Label
Taking to the stage for their acceptance speech, the members of ALLDAY PROJECT were visibly moved by the recognition.
Member Woo Chan led the group in expressing their sincere gratitude to the visionaries behind their success.
He specifically thanked Teddy, the legendary producer and CEO of The Black Label, as well as producer Vince, for their guidance and mentorship.
He also extended his thanks to the visual team, the planning team, and the entire staff at the agency who worked tirelessly behind the scenes to facilitate their debut.
Woo Chan vowed that this award would serve as a catalyst for the group to work even harder and continue their upward trajectory in the industry.
Heartfelt Tributes to Family and Fans
The emotional weight of the evening was further amplified by the presence of the members’ families in the audience. Member Tazan shared a deeply personal message that touched the hearts of many viewers.
“Our parents came to watch us today. I love you,” he said, holding back tears.
He credited the group’s success to the “sacrifice and love” of their ten parents, noting that their unwavering support was the foundation upon which the group stands today.
Also Read: ALLDAY PROJECT Reveals Track List Packed with Group, Unit, and Solo Songs for First EP
The members also made sure to mention their dedicated fandom, Day One, attributing the award to the fans’ constant support and enthusiasm.
“Thanks to Day One, we were able to receive such a wonderful award,” Woo Chan added, emphasizing the bond between the group and their supporters.
Setting a New Standard for Rookies
ALLDAY PROJECT’s win at the MMA 2025 is a testament to the high production standards and artistic direction of The Black Label.
Since their debut, the group has been praised for their distinct sound and high-performance capabilities, often being cited as a “monster rookie” group.
Their victory in such a competitive category—presented at one of the “Big Three” year-end award shows—indicates a strong market presence and a high level of digital streaming success on the Melon platform.
This award sets a high bar for their future releases and places them in the same lineage as previous iconic Rookie of the Year winners who went on to become global superstars.
Looking Ahead to 2026
With the Rookie of the Year trophy in hand, ALLDAY PROJECT is poised for an even bigger year in 2026.
The group recently released an official performance video for their track “LOOK AT ME,” which has already garnered significant attention for its intricate choreography and charismatic delivery.
As they transition from rookies to established artists, the industry will be watching closely to see how they evolve their musical style and expand their global reach.
For now, the members and their families are taking a moment to celebrate a hard-earned victory at the Gocheok Sky Dome, a night that will undoubtedly remain a core memory in the history of ALLDAY PROJECT.
