The TikTok glossary in Otakukart is back! Today we answer the question: What does POG mean in TikTok? You asked, we answered. If TikTok’s fast-paced slang, songs, trends, challenges, and rhythm makes you dizzy. No worries! We are here to help you. After all, you are not alone. The popular social network video-sharing app has everybody on their tip-toes. Whether you’re a Gen Z new to the app or you’re a Boomer parent trying to get a hold of the thing, or even if you’re an entrepreneur trying to put your business in the app. TikTok is for you!
Firstly, TikTok’s popularity comes from its format, short videos that engage with its content. It doesn’t matter if you’re a stranger to the app. You probably are exposed to it because of its pervasiveness. And because of it. You surely were exposed to some “inside” term that you might not be familiar with. Today’s term is POG. What is POG? Where does it come from? When is it correct or incorrect to use it? Well, today, we will clarify all those doubts in this article we prepared just for you. So jump with us, and let’s find out!
What does POG mean in TikTok?
POG means “Play of the game.” The term comes from the gaming community. And it makes a reference to a particular moment in a game, or in a match or game, it refers to a certain moment when someone, under great pressure and huge stakes, succeeded to pull off a move or play that left the audience in awe. If you’ve ever seen a fiercely fought esports battle, you’re well aware of how passionate live spectators, particularly commentators, can get.
The moment you step foot into Gen Z territory (which is basically every TikTok comment section ever), you’re immediately exposed to a whole new universe of strange terminology that you’ve never heard before – and the newest word to take hold is ‘pog’, which is short for poggers. No better example illustrates how new this kind of language is than the fact that it has likely been around for months and that anybody above the age of 22 has either not noticed or not cared to understand what it is saying.
Slang changed the game for Social Media Marketing.
Slang, as we know it changed social media marketing. Companies venturing into TikTok must be aware that social media interactions in this platform tend to be quite different from Facebook, Instagram, or Twitter, for that matter. In TikTok, users use slang to deliver their messages. Sure, in other platforms, slang is employed. But in no other social media, we see the use of slang like in TikTok. Firstly, TikTok is rife with Generation Zers, who employ these words in their everyday lives to express many feelings in ways, shapes, and forms different than the rest of other demographics.
In consequence, marketers wishing to captivate and engage with potential Gen Z customers must employ the words and language their customers use. Why? Because if they do, that will translate into a better customer experience, company growth, and better sales. What better way to grow your business than to connect with those who buy from you directly? All big companies understood this approach. And it doesn’t matter if your business is big, medium, or small. All you need is to put your message out there. And put it in a way that your customers will best understand it.
Slang does not imply vulgarity or profanity.
If you’re worried about employing slang and having your brand being related with vulgarity. And that concerns you with your brand values and vision. You need not worry. For context is essential. Once you get familiarized with all the slang in TikTok and understand how TikTok filters vulgar content, profanity, and the likes, you will see that your social media strategy could be tailored to find whatever you need and best suit your brand’s needs. There is no magical strategy on social media. Just consistency will get you to where you want to be. And that’s a wrap on this article. Thank you for reading it, and please keep coming back for more.