The choices in fashion and their distinctive, unique style by the Korean pop bands are creating quite the rave worldwide. There is also a large fan following in the whole world for the groups. Recently, the launching of a new platform took place for better interactions between K-Pop groups and their fans. The latest platform, Universe, is trending and creating a sensation in the industry, with many K-pop groups opting for the platform. It has only been two months since the launch of the platform. However, eleven artists already participated in the platforms until now.
Universe platform is also accumulating more and more groups with the growth of their popularity. It also has a website and an app in the play store. The app store and google play of the platform already surpassed pre-registered users of more than four million before the launching day. Worldwide fans of K-Pop, almost from 188 countries, completed their pre-registration as of January 21, 2021.
Universe: New Community Service Platform
The universe is a communication entertainment platform that provides an opportunity for fans to connect to their favorite artists from the world of K-Pop. The latest platform has a website and mobile application available in Japanese, Korean, and English language for iOS and Android. The universe got launched on January 28, 2021. NCSOFT, the famous international video gaming company from South Korea, is behind the development of the platform. Furthermore, the new communication platform includes diverse studio and private features.
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Fans can directly receive videos, messages, and photos that the K-Pop artists upload in a community under the private feature. There is even inclusion of K-pop artist’s recorded voices in AI mode in the private feature. There is a game space in the studio feature wherein fans can dress and style their favorite stars versions from K-Pop. Moreover, the application also has the function of producing virtual music videos of a user and other characters styling. Until now, fourteen K-pop groups have registered on the application.
Universe: Oh My Girl, Cravity & Wei Joined The Platform
The universe is joined by Oh My Girl, Cravity, and Wei this month. They are the latest group to take part in the new platform. Oh My Girl, Cravity, and Wei became the twelfth, thirteenth, and fourteenth K-Pop idol group in the Universe, respectively. They joined the platform on April 02, 2021. NCSoft, the publisher of the Universe, gave the news last Friday. The developers also said that each of the groups would have their Planet. It is a term used in Universe for describing the fandom section of an individual act wherein fans and artists will come together during different times for communication in April.
The revelation of the schedule for each group will also take place soon. NCSoft said that the three new artists teams would make use of diverse content for communicating with fans worldwide and also brings joy to them. The platform will hold various offline and online performances. Moreover, the developers are aiming to increase and include different artists in the application.
Universe: Artists
Universe, upon its launch, included eleven participating groups and artists. The introduction for each group and artist took place individually, one at a day, from November 12 to November 22 of 2020. The name of the groups and artists are Iz*One, Park Jihoon, Monsta X, CIX, The Boyz, WJSN, Kang Daniel, Astro, (G)I-dle, AB6IX, and Ateez. Their Universe Originals in radio include Kang Daniel’s Kang Daniel Film Festival (7.25 MHz), CIX – Seeds of Temptation (7.23 MHz), The Boyz – Star THE Bs D.D.D (12.06 MHz), AB6IX – Care to Join? (5.22 MHz), Monsta X – Smart Ones (5.14 MHz), WJSN – Universe War (2.25 MHz), Park Jihoon – The Next Door (3.26 MHz), (G)I-dle – Not That Close (5.02 MHz), Astro – Hot Topics! (2.23 MHz), Ateez – The Clues (10.24 MHz), and Iz*One – Oneiric Diary (10.29 MHz).
Oh My Girl, Cravity, and Wei became the most recent ones to get included in the platform in April month. Hence, there are no performances from them yet. They will take part in the communication platform from this month. Universe Music gets released each month, and all the artists take part in the same by producing music videos or other content. Original content is one of the main aspects of the platform besides interaction with fans. Klap, the subsidiary of the entertainment company, is being used for producing and launching original content.
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