Jungkook’s Mikrokosmos Mood Lamp: HYBE Criticized for Cultural Appropriation

Jungkook’s Mikrokosmos Mood Lamp: HYBE Criticized for Cultural Appropriation
Jungkook’s Mikrokosmos Mood Lamp

BTS’s maknae Jungkook’s Mikrokosmos Mood Lamp is finally out in the exclusive “Artist-Made Collection”. He was the last person to release his self-made collection and the results were of course, very overwhelming.

ARMY all over the globe are absolutely in love with the collection, which includes “ARMYST ZIP-UP HOODY” and the “MIKROKOSMOS MOOD LAMP”. Both the self-designed merchandised by him have successfully impressed the majority of the people out there.

However, it has also attracted some mixed reactions among the ARMYs. Jungkook’s Mikrokosmos mood lamp has left some in awe with its design while others with a frown. Some ARMYs out there are appreciating the thought process and design of the lamp, while some are heavily criticizing the entire video and photo used to advertise the lamp.

Tweets are flooding the internet about the same, and HYBE is receiving harsh criticism for cultural appropriation.

Jungkook’s Mikrokosmos Mood Lamp: How the Advertisement For the Merch Has Offended People?

There is no doubt in the fact that the ARMYs are in deep love with this new creation by their favorite artist. They are praising the golden maknae for the same all over the social media platforms. It’s the production design of the promotional material that has triggered concerns about alleged cultural appropriation.

In the advertising video for the Jungkook’s Mikrokosmos Mood Lamp, one can see an “indoor tent” which apparently gives out the vibe of “camping out under the stars”. The set-up can be seen both in the merchandise mood film and the official photo release. The idea of the “indoor tent” has raised some serious issues among the indigenous ARMYs.

Jungkook’s Mikrokosmos Mood Lamp: HYBE Criticized for Cultural Appropriation
Mirkrokomos Mood Lamp

According to some indigenous ARMYs, the featured tent in the video is no ordinary one. The style of the tent is exactly the same as a “teepee”. If you Google out the term, then “teepee is distinguished from other conical tents by smoke flaps at the top of the structure.” And, the cultural behind the “teepee” is quite an intriguing one.

According to the infamous American anthropologist and social theorist, Lewis H. Morgan, the structure of “teepee” consists of thirteen poles from fifteen to eighteen feet in length, which are tied together at the small ends and then raised upright with a twist so that they cross the poles above the fastening. Then, at the larger ends, they are drawn apart and adjusted upon the ten feet diameter rim of the circle in the ground.

Jungkook’s Mikrokosmos Mood Lamp: HYBE Criticized for Cultural Appropriation

He explained that, in the historic past “teepee” was used by some Indigenous people of the Plains in the Great Plains and Canadian Prairies of North America. It was a common shelter for the seven sub-tribes of the Sioux, among the low people, the Otoe and Pawnee, and among the Blackfeet, Crow, Assiniboines, Arapaho, and Plains Cree.

Moreover, according to Lewis H. Morgan and National Museum of the American Indian the “teepee” were traditional of Yakama and the Cayuse. They are still in use in the majority of these communities. They are stereotypically and incorrectly associated with all Native Americans in the US and Aboriginal Canadians.

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Jungkook’s Mikrokosmos Mood Lamp: The Concern of the Indigenous Armys

HYBE was called out for cultural appropriation by Marlee Jo, an indigenous ARMY of MHA Nation/Standing Rock. Though, the pointing out went unnoticed by many others as only few of them knew why the usage of “teepee” was inappropriate. Taking this as a reason, many pointed out that this is why entertainment companies believe it is okay to continue the usage of concepts that can cause culture appropriation.

Furthermore, the matter grew a bit wide and few non-Native ARMYs defended HYBE for the same. One user who later deleted their comment said that the usage of this tent is quite common in Korea and it is not that deep. For supporting the statement, they took the instance of a teepee-style doghouse. They explained that the out of its cultural context, teepee concepts are common in commercials these days.

Jungkook’s Mikrokosmos Mood Lamp: HYBE Criticized for Cultural Appropriation
Teepee Used for example

The logic given by them clearly shocked many indigenous ARMYs out there. They emphasized their point that “it is not just a tent”. The teepee being sacred in Indigenous culture has given it a deep meaning and respect.

According to many out there, the floor of the teepee is a symbol of the earth which we all live on; the walls are a symbol of the sky, and the poles represent the traits that extend from the earth to the spirit world. It was highlighted ahead that teepees hold a very significant meaning among many different nations and Aboriginal cultures across North America.

Many went further and pressed the point harder that “teepees are not tents and it should not be normalized in Korea.”

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