January movie star brand reputation ranking has been finally revealed. The announcement was done today by the Korean Business Research Institute. With now the list revealed to the public, the whole internet is in shambles. Fans out there are tweeting and retweeting about their favorite actors who successfully bagged a position on the ranking list. Indeed, the reveal has gained spotlight from both domestic and global media, and now every headline speaks the same.
Moreover, the rankings on the list were determined through an analysis of many parameters. Consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars were thoroughly reviewed. This analysis was done with the data collected from December 31, 2021, to January 31, 2022.
The first position in the January movie star brand reputation ranking index was bagged by Lee Jung Jae with a brand reputation of 9,840,853. Choi Woo Shik, who amazed everyone with his character in the drama series “Our Beloved Summer” bagged the second position with a brand reputation of 9,452,189. They were followed by Jung Hae In, who stood in the third position, and Gong Yoo, who claimed the fourth.
Here we are going to look briefly into the top ten position holders of the ranking list. Therefore, let’s speed up!
1. Lee Jung Jae
- Participation Index: 1,199,540.
- Media Index: 2,153,288.
- Communication Index: 2,516,782.
- Community Index: 3,971,243.
One of the most popular South Korean actors, businessmen, and former models, Lee Jung Jae stands proud on the first position of January Movie Star Brand Reputation with a brand reputation index of 9,840,853. He is one of the successful actors in the South Korean entertainment industry and has given many popular drama series and movies.
He debuted as a fashion model and then ventured into his acting career with the drama series “Feelings”. 1998’s “An Affair” was his acting breakthrough, and he became the center of the industry. Starring in multiple film genres, Jung Jae has been starred in “Over the Rainbow”, “Last Present”, “The Last Witness”, “Typhoon”, “The Thieves”, and “The Face Reader”.
Moreover, he has also bagged many awards and nominations. His role in Netflix’s “Squid Games” gained him global recognition along with many superior titles and awards. The series of success made him the first male actor from Asia and Korea to receive individual nominations in those categories across all three award shows i.e., The Golden Globe Awards, Critics’ Choice Television Awards, and Screen Actors Guild Awards.
2. Choi Woo Shik
- Participation Index: 2,523,560.
- Media Index: 2,333,509.
- Communication Index: 2,407,651.
- Community Index: 2,187,470.
Recognized as a Korean-Canadian actor, Choi Woo Shik is a popular face in the arena of the South Korean entertainment industry. With a brand reputation of 9,452,189, he has successfully claimed the second position on the ranking list.
Woo Shik gained the media spotlight after he was starred in the 2014’s movie “Set Me Free”. “Train to Busan” and “Parasite” are some of his popular works which have earned him international critical acclaim and success.
Moreover, the globally recognized movie “Parasite” has earned him the Palme d’Or at Cannes and Academy Awards for Best Picture.
In the year 2021, Woo Shik was confirmed to star as the male lead in the SBS drama series “Our Beloved Summer” which has become one of the most-watched and globally recognized K-Drama. Furthermore, he has also made his big-screen comeback with the movie “The Policeman’s Lineage” and is going to be a part of “Wonderland” which is an upcoming South Korean sci-fi fantasy movie.
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3. Oh Young Soo
- Participation Index: 1,388,361.
- Media Index: 1,337,592.
- Communication Index: 2,384,173.
- Community Index: 2,782,241.
With a brand reputation index of 7,892,367, Oh Young-Soo has successfully bagged the third position on the list of January Movie Star Brand Reputation Ranking list.
He began his acting career by playing roles in theatres and then ventured into the film and television arena. Young Soo gained global recognition after he was starred in Netflix’s Squid Games in the role of Oh ll-nam.
His role in the survival drama has earned him many awards and nominations like “Best Supporting Actor in a Series, Miniseries, or Television Film” at the Golden Globe Award.
4. Jung Hae In
- Participation Index: 2,010,343.
- Media Index: 1,767,436.
- Communication Index: 1,831,349.
- Community Index: 2,026,717.
With a brand reputation index of 7,635,845, Jung Hae In bagged the fourth position in the ranking list. He gained the attention of media and audiences after being starred in supporting roles for drama series like “While You Were Sleeping” and “Prison Playbook”.
In the year 2020, he was starred in “A Piece of Your Mind”. Then he signed the project for the JTBC drama series “Snowdrop” alongside Blackpink’s Jisoo. Later, in 2021 he signed in for D.P and now has joined teams for “Unframed,” which is a Watchara’s short film.
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5. Gong Yoo
- Participation Index: 604,227.
- Media Index: 570,802.
- Communication Index: 1,709,466.
- Community Index: 2,224,966.
The South Korean actor has scored a brand reputation index of 5,109,460. He is a globally recognized personality and is widely popular for his roles in drama series like “Coffee Prince, “Goblin”, “The Silent Sea”, and “Squid Games”.
Moreover, his movies like “Train to Busan” and “The Age of Shadows” too gained him a lot of appreciation from both audiences and critics.
Furthermore, he has also bagged many awards and nominations at several award shows for his fabulous acting skills and stage presence.
6. Kim Da Mi
- Participation Index: 1,208,688.
- Media Index: 1,141,618.
- Communication Index: 1,182,031.
- Community Index:1,212,638.
The South Korean actress Kim Da Mi has claimed the sixth position on the January Movie Star Brand Reputation Ranking Index with a brand reputation of 4,744,974. She is one of the popular personalities in the arena of entertainment and is known for playing many memorable characters.
Her television debut was made through the JTBC drama series “Itaewon Class” which gained her the media spotlight and global attention. Moreover, her fabulous performance in the series also earned her the Best New Actress (TV) award at the Baeksang Arts Award.
She has gained the limelight again with her heartwarming performance in the SBS drama series “Our Beloved Summer”.
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7. Yoo Ah In
- Participation Index: 423,146.
- Media Index: 400,059.
- Communication Index: 1,464,043.
- Community Index: 1,128,916.
With a brand reputation index of 3,416,164, Yoo Ah In has bagged the seventh position at the chart. He is a popular face in the South Korean entertainment industry and is recognized as an actor, creative director, and gallerist.
He is globally recognized for playing a variety of roles in both the arenas of television and films. His unmatched skills and talents have gained him several honorable accords, including the Asian Film Awards, the Cheval Noi award at the Fantasia International Film Festival, two Blue Dragon Film Awards, and two Baeksang Arts Awards.
Some of his notable drama works are “Punch”, “Secret Affair”, “The Throne”, “#Alive”, “Hellbound”, and many more.
8. Son Ye Jin
- Participation Index: 634,250.
- Media Index: 602,192.
- Communication Index: 687,171.
- Community Index: 1,439,978.
Son Ye Jin has successfully claimed the eighth position on the January Movie Star Brand Reputation Ranking list with a brand reputation score of 3,363,591. She gained the media spotlight and attention with her roles in romance-themed films and drama series like “The Classic”, “April Snow”, and “Summer Scent”.
With her versatile acting in diverse genres, she has gained global attention. Some of her notable works are “Alone In Love”, “The Pirates”, “The Last Princess”, “The Truth Beneath”, and “Crash Landing On You”. Moreover, Ye Jin also was listed in Forbes Korea Power Celebrity 40 consecutively for three years i.e., 2019 to 2021.
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9. Lee Kwang Soo
- Participation Index: 352,309.
- Media Index: 334,634.
- Communication Index: 1,377,365.
- Community Index: 1,121,588.
Recognized as one of the popular South Korean actors, entertainers, and models, Lee Kwang Soo has a brand reputation of 3,185,896. He gained popularity through his appearance in several varied genres of drama series and movies like “It’s Okay, That’s Love”, “Confession”, “Collective Invention”, “Live”, “The Sound Of Your Heart”, and “Inseparable Bros”.
In the year 2021, he was starred in season 3 of Netflix’s variety show “Busted!”. He also appeared in the movie “A Year-End Medley”. Moreover, he stepped down from “Running Man” in order to put his whole attention on his quick recovery from an accident he got into.
10. Sol Kyung Gu
- Participation Index: 822,292.
- Media Index: 821,163.
- Communication Index: 740,038.
- Community Index: 762,204.
With a brand reputation index of 3,145,698, Sol Kung Gu has bagged the tenth position at the January Movie Star Brand Reputation Ranking chart. He is popularly known for his roles in the film series “Public Enemy”, “Peppermint Candy”, “Oasis”, “Hope”, and “The Merciless”. Kyung Gu has also marked the 33rd position in the 2010’s Forbes Korea Power Celebrity.b Moreover, he has recently bagged the “Best Leading Actor” at the 42nd Blue Dragon Film Awards for his work in “The Book Fish”.
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